There are now more than 5 billion active social media user identities in the world. But how did we get here, and where is social media most popular today?
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A closer look at internet adoption around the world in 2024, and a detailed exploration of the primary barriers to connecting the world’s remaining offline populations.
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A closer look at how much time the world spends using social media in 2024, with detailed stats by country, age, gender, and platform.
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A closer look at the devices that people around the world use to access the internet, the speed of internet connections, and the quality of internet access in 2024.
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The ultimate guide to what people are really doing online in 2024: 500+ charts of global social media stats, internet trends, ecommerce insights, mobile data, and digital marketing benchmarks.
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The media keeps telling us that social media is “dying”, but something doesn’t add up in their analysis. We explore the facts, and deliver you the truth about what’s really happening in social media.
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The media predicted that Elon Musk’s acquisition of Twitter would be the platform’s death knell, but users seem to have other ideas.
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We uncover some intriguing changes in reported ad reach figures across Meta’s various platforms, and explore what these changes might mean for marketers everywhere.
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A closer look at the world’s online video habits, including a closer look at the kinds of content people are watching.
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Data shows that we’re spending more time than ever listening to digital audio. We explore the trends in music streaming, podcasts, ebooks, and social audio.
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The Metaverse was one of 2022’s hottest digital topics, but is anyone actually engaging in virtual worlds? We explore the latest data.
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Crypto and NFTs were some of 2022’s hottest digital trends. We explore the data to see how they’re holding up in 2023.
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A closer look at LinkedIn’s growing advertising audience around the world, with details by country, age, and gender. Also includes the latest data for the platforms’s top companies and accounts.
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Financial services represent one of digital's biggest opportunities, but the typical user of connected finance isn’t who you think. We explore the latest data.
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A detailed look at how much time the world spends using social media, including insights into the time we spend using individual social media apps.
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An exploration of how the world’s online search behaviours are evolving, including a closer look at the latest trends in social search, voice search, image search, and the rising importance of generative AI.
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A closer look at the changes in the time that people around the world spend using the internet, with details by country and by demographic.
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Our flagship Digital 2023, packed will 40+ slides of data, trends, and insights to help you make sense of what people are really doing online in 2023. Includes the latest stats for internet users, social media users, mobile users, ecommerce activity, and a range of digital marketing trends.
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Everything you need to know about the global state of digital in October 2022, including the latest stats for internet users, social media users, mobile users, ecommerce activity, and digital marketing trends.
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An in-depth exploration of the digital trends and themes that will influence marketing success in 2023 and beyond.
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