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This page contains all the data, insights, and trends you need to help you understand how people in Zimbabwe use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Zimbabwe, or if you’re looking for data on digital trends and behaviours in Zimbabwe for other years, you can find DataReportal’s full collection of (free!) reports on Zimbabwe by clicking here.

You’ll also find the complete Digital 2026 report for Zimbabwe in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Zimbabwe this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Zimbabwe in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Zimbabwe in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Zimbabwe in 2026:

• A total of 16.2 million cellular mobile connections were active in Zimbabwe in late 2025, with this figure equivalent to 95.0 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 6.54 million individuals using the internet in Zimbabwe at the end of 2025, when online penetration stood at 38.4 percent.




• Zimbabwe was home to 2.60 million social media user identities in October 2025, equating to 15.3 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Zimbabwe for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Zimbabwe.

Population of Zimbabwe in 2026

Data from the United Nations indicates that the population of Zimbabwe stood at 17.0 million in October 2025.

The same dataset also shows that Zimbabwe’s population increased by 319 thousand (+1.9 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 32.9 percent of Zimbabwe’s population lived in urban centres, whereas 67.1 percent lived in rural areas.

At that time, 52.3 percent of Zimbabwe’s population was female, while 47.7 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Zimbabwe’s population by age

At the end of 2025, the median age of Zimbabwe’s population was 18.1, with half of Zimbabwe’s population above this age, and the other half of the population below it.

For added context, here’s how Zimbabwe’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 13.9 percent was between the ages of 0 and 4.

• 21.0 percent was between the ages of 5 and 12.

• 12.6 percent was between the ages of 13 and 17.

• 14.1 percent was between the ages of 18 and 24.

• 12.7 percent was between the ages of 25 and 34.

• 11.8 percent was between the ages of 35 and 44.

• 7.1 percent was between the ages of 45 and 54.

• 3.2 percent was between the ages of 55 and 64.

• 3.6 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Zimbabwe in 2026

Data from GSMA Intelligence shows that there were 16.2 million cellular mobile connections in Zimbabwe at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Zimbabwe beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Zimbabwe were equivalent to 95.0 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Zimbabwe increased by 1.1 million (+7.0 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 93.3 percent of mobile connections in Zimbabwe can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Zimbabwe in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 6.54 million internet users in Zimbabwe in October 2025.

This means that Zimbabwe’s internet penetration rate stood at 38.4 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Zimbabwe increased by 122 thousand (+1.9 percent) between October 2024 and October 2025.

And for added perspective, Zimbabwe’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 10.5 million people in Zimbabwe did not use the internet at the end of 2025, suggesting that 61.6 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Zimbabwe in 2026

Figures published by Ookla indicate that internet users in Zimbabwe could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median fixed internet download speed: 37.69 Mbps.

Ookla’s data shows that the download speed of the typical fixed internet connection in Zimbabwe increased by 15.87 Mbps (+72.7 percent) in the twelve months to August 2025.

Social media statistics for Zimbabwe in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 2.60 million active social media user identities in Zimbabwe in October 2025.

For perspective, this figure was equivalent to 15.3 percent of Zimbabwe’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Zimbabwe increased by 750 thousand (+40.5 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 2.60 million user identities aged 18 and above using social media in Zimbabwe at the end of 2025, which was equivalent to 29.1 percent of the total population aged 18 and above.

At that time, 46.2 percent of Zimbabwe’s social media user identities were female, while 53.8 percent were male.

And for added context, it may be helpful to know that 39.7 percent of Zimbabwe’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Zimbabwe in 2026

Data published in Meta’s advertising resources indicate that Facebook had 2.60 million users in Zimbabwe in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Zimbabwe

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Zimbabwe increased by 750 thousand (+40.5 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Zimbabwe increased by 200 thousand (+8.3 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Zimbabwe

Facebook’s ad reach in Zimbabwe was equivalent to 15.3 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 23.5 percent of the “eligible” audience in Zimbabwe used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 29.1 percent of adults aged 18 and above in Zimbabwe used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Zimbabwe was equivalent to 39.7 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 46.2 percent of Facebook’s adult ad audience in Zimbabwe was female, while 53.8 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Zimbabwe in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 679 thousand users in Zimbabwe in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Zimbabwe was equivalent to 4.0 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 6.1 percent of the “eligible” audience in Zimbabwe used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 7.3 percent of adults aged 18 and above in Zimbabwe used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Zimbabwe at the end of 2025 was equivalent to 10.4 percent of the local internet user base (regardless of age).

In late 2025, 42.4 percent of Instagram’s adult ad audience in Zimbabwe was female, while 57.6 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Zimbabwe

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Zimbabwe increased by 163 thousand (+31.6 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Zimbabwe increased by 51.8 thousand (+8.3 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

LinkedIn users in Zimbabwe in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1.20 million “members” in Zimbabwe in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Zimbabwe was equivalent to 7.0 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 13.4 percent of Zimbabwe’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Zimbabwe was equivalent to 18.3 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 46.3 percent of LinkedIn’s ad audience in Zimbabwe was female, while 53.8 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Zimbabwe

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Zimbabwe increased by 200 thousand (+20.0 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Zimbabwe increased by 100 thousand (+9.1 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Zimbabwe in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 641 thousand users in Zimbabwe in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Zimbabwe was equivalent to 3.8 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 5.8 percent of the “eligible” audience in Zimbabwe used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 7.2 percent of adults aged 18 and above in Zimbabwe used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Zimbabwe at that time was equivalent to 9.8 percent of the local internet user base (regardless of age).

At the end of 2025, 41.3 percent of Messenger’s ad audience in Zimbabwe was female, while 58.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Zimbabwe

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Zimbabwe increased by 146 thousand (+29.6 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Zimbabwe increased by 31.0 thousand (+5.1 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

X users in Zimbabwe in 2026

Numbers published in X’s advertising resources indicate that X had 428 thousand users in Zimbabwe in late 2025.

This figure means that X’s ad reach in Zimbabwe was equivalent to 2.5 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 3.9 percent of the “eligible” audience in Zimbabwe used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 4.6 percent of adults aged 18 and above in Zimbabwe used X at the end of 2025.

And for additional context, X’s ad reach in Zimbabwe was equivalent to 6.5 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 19.1 percent of X’s adult ad audience in Zimbabwe was female, while 80.9 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Zimbabwe

Data published in X’s own ad planning tools show that X’s potential ad reach in Zimbabwe increased by 76.6 thousand (+21.8 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Zimbabwe increased by 44.6 thousand (+11.6 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Zimbabwe:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Zimbabwe over the years.




• Explore all of our reports on countries in the Eastern Africa region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Zimbabwe report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Zambia.

This page contains all the data, insights, and trends you need to help you understand how people in Zambia use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Zambia, or if you’re looking for data on digital trends and behaviours in Zambia for other years, you can find DataReportal’s full collection of (free!) reports on Zambia by clicking here.

You’ll also find the complete Digital 2026 report for Zambia in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Zambia this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Zambia in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Zambia in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Zambia in 2026:

• A total of 23.5 million cellular mobile connections were active in Zambia in late 2025, with this figure equivalent to 106 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 7.29 million individuals using the internet in Zambia at the end of 2025, when online penetration stood at 33.0 percent.




• Zambia was home to 4.10 million social media user identities in October 2025, equating to 18.6 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Zambia for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Zambia.

Population of Zambia in 2026

Data from the United Nations indicates that the population of Zambia stood at 22.1 million in October 2025.

The same dataset also shows that Zambia’s population increased by 601 thousand (+2.8 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 47.6 percent of Zambia’s population lived in urban centres, whereas 52.4 percent lived in rural areas.

At that time, 50.5 percent of Zambia’s population was female, while 49.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Zambia’s population by age

At the end of 2025, the median age of Zambia’s population was 17.9, with half of Zambia’s population above this age, and the other half of the population below it.

For added context, here’s how Zambia’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 14.9 percent was between the ages of 0 and 4.

• 21.2 percent was between the ages of 5 and 12.

• 11.9 percent was between the ages of 13 and 17.

• 13.8 percent was between the ages of 18 and 24.

• 15.0 percent was between the ages of 25 and 34.

• 10.9 percent was between the ages of 35 and 44.

• 6.9 percent was between the ages of 45 and 54.

• 3.5 percent was between the ages of 55 and 64.

• 2.0 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Zambia in 2026

Data from GSMA Intelligence shows that there were 23.5 million cellular mobile connections in Zambia at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Zambia were equivalent to 106 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Zambia increased by 1.3 million (+5.8 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 92.4 percent of mobile connections in Zambia can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Zambia in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 7.29 million internet users in Zambia in October 2025.

This means that Zambia’s internet penetration rate stood at 33.0 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Zambia increased by 199 thousand (+2.8 percent) between October 2024 and October 2025.

And for added perspective, Zambia’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 14.8 million people in Zambia did not use the internet at the end of 2025, suggesting that 67.0 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for Zambia in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 4.10 million active social media user identities in Zambia in October 2025.

For perspective, this figure was equivalent to 18.6 percent of Zambia’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Zambia increased by 700 thousand (+20.6 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 4.10 million user identities aged 18 and above using social media in Zambia at the end of 2025, which was equivalent to 35.7 percent of the total population aged 18 and above.

At that time, 45.1 percent of Zambia’s social media user identities were female, while 54.9 percent were male.

And for added context, it may be helpful to know that 56.2 percent of Zambia’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Zambia in 2026

Data published in Meta’s advertising resources indicate that Facebook had 4.10 million users in Zambia in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Zambia

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Zambia increased by 700 thousand (+20.6 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Zambia increased by 200 thousand (+5.1 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Zambia

Facebook’s ad reach in Zambia was equivalent to 18.6 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 29.1 percent of the “eligible” audience in Zambia used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 35.7 percent of adults aged 18 and above in Zambia used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Zambia was equivalent to 56.2 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 45.1 percent of Facebook’s adult ad audience in Zambia was female, while 54.9 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Zambia in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 542 thousand users in Zambia in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Zambia was equivalent to 2.5 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 3.8 percent of the “eligible” audience in Zambia used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 4.6 percent of adults aged 18 and above in Zambia used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Zambia at the end of 2025 was equivalent to 7.4 percent of the local internet user base (regardless of age).

In late 2025, 45.5 percent of Instagram’s adult ad audience in Zambia was female, while 53.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Zambia

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Zambia increased by 91.0 thousand (+20.2 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Zambia increased by 19.6 thousand (+3.8 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

LinkedIn users in Zambia in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1.10 million “members” in Zambia in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Zambia was equivalent to 5.0 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 9.6 percent of Zambia’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Zambia was equivalent to 15.1 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 36.8 percent of LinkedIn’s ad audience in Zambia was female, while 63.2 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Zambia

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Zambia increased by 140 thousand (+14.6 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Zambia remained unchanged between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Zambia in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 361 thousand users in Zambia in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Zambia was equivalent to 1.6 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 2.6 percent of the “eligible” audience in Zambia used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 3.1 percent of adults aged 18 and above in Zambia used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Zambia at that time was equivalent to 4.9 percent of the local internet user base (regardless of age).

At the end of 2025, 41.5 percent of Messenger’s ad audience in Zambia was female, while 58.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Zambia

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Zambia increased by 75.0 thousand (+26.2 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Zambia increased by 8,700 (+2.5 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in Zambia in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 82.7 thousand users in Zambia in late 2025.

This figure means that Reddit’s ad reach in Zambia was equivalent to 0.4 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 0.6 percent of the “eligible” audience in Zambia in late 2025.

Meanwhile, Reddit’s ad reach in Zambia was equivalent to 1.1 percent of the local internet user base, regardless of age.

Reddit user growth in Zambia

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Zambia increased by 57.2 thousand (+224 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Zambia increased by 14.1 thousand (+20.5 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Zambia in 2026

Numbers published in X’s advertising resources indicate that X had 133 thousand users in Zambia in late 2025.

This figure means that X’s ad reach in Zambia was equivalent to 0.6 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 0.9 percent of the “eligible” audience in Zambia used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 1.1 percent of adults aged 18 and above in Zambia used X at the end of 2025.

And for additional context, X’s ad reach in Zambia was equivalent to 1.8 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 19.9 percent of X’s adult ad audience in Zambia was female, while 80.1 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Zambia

Data published in X’s own ad planning tools show that X’s potential ad reach in Zambia decreased by 16.6 thousand* (-11.1 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Zambia decreased by 1,127* (-0.8 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Zambia:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Zambia over the years.




• Explore all of our reports on countries in the Eastern Africa region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Zambia report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Yemen.

This page contains all the data, insights, and trends you need to help you understand how people in Yemen use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Yemen, or if you’re looking for data on digital trends and behaviours in Yemen for other years, you can find DataReportal’s full collection of (free!) reports on Yemen by clicking here.

You’ll also find the complete Digital 2026 report for Yemen in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Yemen this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Yemen in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Yemen in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Yemen in 2026:

• A total of 23.9 million cellular mobile connections were active in Yemen in late 2025, with this figure equivalent to 56.8 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 7.44 million individuals using the internet in Yemen at the end of 2025, when online penetration stood at 17.7 percent.




• Yemen was home to 6.67 million social media user identities in October 2025, equating to 15.9 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Yemen for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Yemen.

Population of Yemen in 2026

Data from the United Nations indicates that the population of Yemen stood at 42.1 million in October 2025.

The same dataset also shows that Yemen’s population increased by 1.2 million (+2.9 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 41.3 percent of Yemen’s population lived in urban centres, whereas 58.7 percent lived in rural areas.

At that time, 49.3 percent of Yemen’s population was female, while 50.7 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Yemen’s population by age

At the end of 2025, the median age of Yemen’s population was 18.4, with half of Yemen’s population above this age, and the other half of the population below it.

For added context, here’s how Yemen’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 15.7 percent was between the ages of 0 and 4.

• 21.0 percent was between the ages of 5 and 12.

• 10.6 percent was between the ages of 13 and 17.

• 12.9 percent was between the ages of 18 and 24.

• 15.4 percent was between the ages of 25 and 34.

• 11.5 percent was between the ages of 35 and 44.

• 6.7 percent was between the ages of 45 and 54.

• 3.7 percent was between the ages of 55 and 64.

• 2.5 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Yemen in 2026

Data from GSMA Intelligence shows that there were 23.9 million cellular mobile connections in Yemen at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Yemen beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Yemen were equivalent to 56.8 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Yemen increased by 1.3 million (+5.8 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 76.9 percent of mobile connections in Yemen can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Yemen in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 7.44 million internet users in Yemen in October 2025.

This means that Yemen’s internet penetration rate stood at 17.7 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Yemen increased by 211 thousand (+2.9 percent) between October 2024 and October 2025.

And for added perspective, Yemen’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 34.6 million people in Yemen did not use the internet at the end of 2025, suggesting that 82.3 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Yemen in 2026

Figures published by Ookla indicate that internet users in Yemen could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median fixed internet download speed: 16.60 Mbps.

Ookla’s data shows that the download speed of the typical fixed internet connection in Yemen increased by 9.03 Mbps (+119 percent) in the twelve months to August 2025.

Social media statistics for Yemen in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 6.67 million active social media user identities in Yemen in October 2025.

For perspective, this figure was equivalent to 15.9 percent of Yemen’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Yemen increased by 2.6 million (+63.0 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 6.67 million user identities aged 18 and above using social media in Yemen at the end of 2025, which was equivalent to 30.1 percent of the total population aged 18 and above.

At that time, 31.2 percent of Yemen’s social media user identities were female, while 68.8 percent were male.

And for added context, it may be helpful to know that 89.6 percent of Yemen’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Yemen in 2026

Data published in Meta’s advertising resources indicate that Facebook had 4.25 million users in Yemen in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Yemen

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Yemen increased by 550 thousand (+14.9 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Yemen remained unchanged in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Yemen

Facebook’s ad reach in Yemen was equivalent to 10.1 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 16.0 percent of the “eligible” audience in Yemen used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 19.2 percent of adults aged 18 and above in Yemen used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Yemen was equivalent to 57.1 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 13.2 percent of Facebook’s adult ad audience in Yemen was female, while 86.8 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Yemen in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 2.30 million users in Yemen in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Yemen was equivalent to 5.5 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 8.6 percent of the “eligible” audience in Yemen used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 10.1 percent of adults aged 18 and above in Yemen used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Yemen at the end of 2025 was equivalent to 30.9 percent of the local internet user base (regardless of age).

In late 2025, 28.6 percent of Instagram’s adult ad audience in Yemen was female, while 71.1 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Yemen

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Yemen increased by 550 thousand (+31.4 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Yemen increased by 100 thousand (+4.5 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Yemen in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 6.67 million users aged 18 and above in Yemen in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 30.1 percent of all adults aged 18 and above in Yemen at the end of 2025.

Meanwhile, TikTok’s ad reach in Yemen was equivalent to 89.6 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 31.2 percent of TikTok’s adult ad audience in Yemen was female, whereas 68.8 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in Yemen

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Yemen increased by 2.58 million (+63.0 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Yemen increased by 602 thousand (+9.9 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Yemen in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 730 thousand “members” in Yemen in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Yemen was equivalent to 1.7 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 3.3 percent of Yemen’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Yemen was equivalent to 9.8 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 12.4 percent of LinkedIn’s ad audience in Yemen was female, while 87.6 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Yemen

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Yemen increased by 130 thousand (+21.7 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Yemen increased by 30.0 thousand (+4.3 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Yemen in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 1.20 million users in Yemen in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Yemen was equivalent to 2.9 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 4.5 percent of the “eligible” audience in Yemen used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 5.4 percent of adults aged 18 and above in Yemen used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Yemen at that time was equivalent to 16.1 percent of the local internet user base (regardless of age).

At the end of 2025, 13.3 percent of Messenger’s ad audience in Yemen was female, while 85.1 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Yemen

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Yemen increased by 100 thousand (+9.1 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Yemen remained unchanged between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

X users in Yemen in 2026

Numbers published in X’s advertising resources indicate that X had 1.41 million users in Yemen in late 2025.

This figure means that X’s ad reach in Yemen was equivalent to 3.3 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 5.3 percent of the “eligible” audience in Yemen used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 5.8 percent of adults aged 18 and above in Yemen used X at the end of 2025.

And for additional context, X’s ad reach in Yemen was equivalent to 18.9 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 15.5 percent of X’s adult ad audience in Yemen was female, while 84.4 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Yemen

Data published in X’s own ad planning tools show that X’s potential ad reach in Yemen decreased by 419 thousand* (-22.9 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Yemen decreased by 99.4 thousand* (-6.6 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Yemen:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Yemen over the years.




• Explore all of our reports on countries in the Western Asia region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Yemen report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

Click here to view digital data other countries in Northern Africa, or head over to our library to explore all of our (free!) reports.

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Wallis and Futuna.

This page explores the adoption and use of connected devices and services in Wallis and Futuna in 2026.

If you want to know whether this is our most recent report on Wallis and Futuna, or if you’re looking for data on digital trends and behaviours in Wallis and Futuna for other years, you can find DataReportal’s full collection of (free!) reports on Wallis and Futuna by clicking here.

You’ll find a summary of key statistics in the “overview graphic” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Wallis and Futuna this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Wallis and Futuna in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

OK, ready to start exploring the data?

The “state of digital” in Wallis and Futuna in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Wallis and Futuna in 2026:

• A total of 13.4 thousand cellular mobile connections were active in Wallis and Futuna in late 2025, with this figure equivalent to 120 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 9,083 individuals using the internet in Wallis and Futuna at the end of 2025, when online penetration stood at 81.3 percent.




• Wallis and Futuna was home to 2,900 social media user identities in October 2025, equating to 26.0 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Wallis and Futuna for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Wallis and Futuna.

Population of Wallis and Futuna in 2026

Data from the United Nations indicates that the population of Wallis and Futuna stood at 11.2 thousand in October 2025.

The same dataset also shows that Wallis and Futuna’s population decreased by 83 (-0.7 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 100% of Wallis and Futuna’s population lived in rural areas.

At that time, 52.5 percent of Wallis and Futuna’s population was female, while 47.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Wallis and Futuna’s population by age

At the end of 2025, the median age of Wallis and Futuna’s population was 38.2, with half of Wallis and Futuna’s population above this age, and the other half of the population below it.

For added context, here’s how Wallis and Futuna’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 4.2 percent was between the ages of 0 and 4.

• 11.5 percent was between the ages of 5 and 12.

• 9.1 percent was between the ages of 13 and 17.

• 11.5 percent was between the ages of 18 and 24.

• 9.4 percent was between the ages of 25 and 34.

• 11.1 percent was between the ages of 35 and 44.

• 15.3 percent was between the ages of 45 and 54.

• 12.8 percent was between the ages of 55 and 64.

• 15.2 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Wallis and Futuna in 2026

Data from GSMA Intelligence shows that there were 13.4 thousand cellular mobile connections in Wallis and Futuna at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Wallis and Futuna were equivalent to 120 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Wallis and Futuna increased by 536 (+4.2 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 100 percent of mobile connections in Wallis and Futuna can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Wallis and Futuna in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 9,083 internet users in Wallis and Futuna in October 2025.

This means that Wallis and Futuna’s internet penetration rate stood at 81.3 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Wallis and Futuna increased by 3,001 (+49.3 percent) between October 2024 and October 2025.

And for added perspective, Wallis and Futuna’s internet adoption rate (i.e. the percentage of the total population that uses the internet) increased by a relative 50.5 percent (+2,726 basis points) during the same period.

But these user figures also suggest that 2,090 people in Wallis and Futuna did not use the internet at the end of 2025, suggesting that 18.7 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for Wallis and Futuna in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 2,900 active social media user identities in Wallis and Futuna in October 2025.

For perspective, this figure was equivalent to 26.0 percent of Wallis and Futuna’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 2,900 users aged 18 and above using social media in Wallis and Futuna at the end of 2025, which was equivalent to 34.5 percent of the total population aged 18 and above.

At that time, 67.0 percent of Wallis and Futuna’s social media user identities were female, while 33.0 percent were male.

And for added context, it may be helpful to know that 31.9 percent of Wallis and Futuna’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Additional resources

Just before we get to the overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Wallis and Futuna:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Wallis and Futuna over the years.




• Explore all of our reports on countries in the Oceania region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Overview graphic

You’ll find a handy overview of the current “state of digital” in Wallis and Futuna in the graphic below.

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Vietnam.

This page contains all the data, insights, and trends you need to help you understand how people in Vietnam use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Vietnam, or if you’re looking for data on digital trends and behaviours in Vietnam for other years, you can find DataReportal’s full collection of (free!) reports on Vietnam by clicking here.

You’ll also find the complete Digital 2026 report for Vietnam in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Vietnam this year.

Just before that, we’d like to say a big thank you to Meltwater and to We Are Social for their support of this year’s report.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Vietnam in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Vietnam in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Vietnam in 2026:

• A total of 137 million cellular mobile connections were active in Vietnam in late 2025, with this figure equivalent to 134 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 85.6 million individuals using the internet in Vietnam at the end of 2025, when online penetration stood at 84.2 percent.




• Vietnam was home to 79.0 million social media user identities in October 2025, equating to 77.6 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Vietnam for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Vietnam.

Population of Vietnam in 2026

Data from the United Nations indicates that the population of Vietnam stood at 102 million in October 2025.

The same dataset also shows that Vietnam’s population increased by 604 thousand (+0.6 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 41.1 percent of Vietnam’s population lived in urban centres, whereas 58.9 percent lived in rural areas.

At that time, 51.0 percent of Vietnam’s population was female, while 49.0 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Vietnam’s population by age

At the end of 2025, the median age of Vietnam’s population was 33.4, with half of Vietnam’s population above this age, and the other half of the population below it.

For added context, here’s how Vietnam’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 6.8 percent was between the ages of 0 and 4.

• 12.7 percent was between the ages of 5 and 12.

• 7.8 percent was between the ages of 13 and 17.

• 9.2 percent was between the ages of 18 and 24.

• 14.4 percent was between the ages of 25 and 34.

• 16.3 percent was between the ages of 35 and 44.

• 12.7 percent was between the ages of 45 and 54.

• 10.4 percent was between the ages of 55 and 64.

• 9.5 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Vietnam in 2026

Data from GSMA Intelligence shows that there were 137 million cellular mobile connections in Vietnam at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Vietnam were equivalent to 134 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Vietnam increased by 504 thousand (+0.4 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 100 percent of mobile connections in Vietnam can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Vietnam in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 85.6 million internet users in Vietnam in October 2025.

This means that Vietnam’s internet penetration rate stood at 84.2 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Vietnam increased by 508 thousand (+0.6 percent) between October 2024 and October 2025.

And for added perspective, Vietnam’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 16.1 million people in Vietnam did not use the internet at the end of 2025, suggesting that 15.9 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Vietnam in 2026

Figures published by Ookla indicate that internet users in Vietnam could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median mobile internet download speed via cellular data networks*: 152.17 Mbps.

• Median fixed internet download speed: 261.80 Mbps.

Ookla’s data reveals that the median mobile internet download speed in Vietnam increased by 95.22 Mbps (+167 percent) in the twelve months to August 2025.

Meanwhile, the company’s data shows that the download speed of the typical fixed internet connection in Vietnam increased by 110.11 Mbps (+72.6 percent) during the same period.

*Note: values for mobile internet connection speeds only include data transfer via cellular mobile networks (e.g. 3G, 4G, and 5G connections), and do not represent the speed of mobile connections via WiFi where the WiFi router connects to the internet via “fixed” infrastructure.

Social media statistics for Vietnam in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 79.0 million active social media user identities in Vietnam in October 2025.

For perspective, this figure was equivalent to 77.6 percent of Vietnam’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Vietnam increased by 5.3 million (+7.2 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 78.7 million user identities aged 18 and above using social media in Vietnam at the end of 2025, which was equivalent to 106.4 percent* of the total population aged 18 and above.

At that time, 49.4 percent of Vietnam’s social media user identities were female, while 50.6 percent were male.

And for added context, it may be helpful to know that 92.3 percent of Vietnam’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

*Advisory: we’re aware that usage rates in excess of 100 percent of the population, of the “eligible” population, and / or of internet users may seem implausible, but we’ve elected to republish source data “as is”, in order to enable readers to make their own judgements. Please see our detailed notes on data to learn more about potential causes of these anomalies.

Zalo users in Vietnam in 2026

Statements issued by Zalo’s parent company, VNG, indicate that Zalo had 78.3 million monthly active users in Vietnam at the time of report production.

These numbers indicate that Zalo’s monthly active user base in Vietnam was equivalent to 77.0 percent of the country’s total population at that time.

And for added perspective, the same data suggests that 91.4 percent of Vietnam’s internet users were also Zalo users at the time of writing.

Meanwhile, data from GWI for a similar time period indicated that 48.8 percent of Zalo’s adult users in Vietnam were female, while 51.2 percent were male.

Note: at the time of report production, gender data were only available for “female” and “male”.

Zalo user growth in Vietnam

Zalo’s statements suggest that its primary platform’s active user base in Vietnam increased by 700 thousand (+0.9 percent) between mid-2024 and mid-2025.

YouTube users in Vietnam in 2026

Google’s advertising resources indicate that YouTube had 62.1 million users in Vietnam in late 2025.

It’s important to stress that these advertising reach figures do not necessarily represent the same thing as monthly active user figures though, and there may be meaningful differences between the size of YouTube’s ad audience and its total active user base.

Caveats aside, the company’s own data suggests that YouTube’s ad reach in late 2025 was equivalent to 61.0 percent of Vietnam’s total population at the end of the year.

To put those figures in perspective, YouTube ads reached 72.5 percent of Vietnam’s total internet user base (regardless of age) in October 2025.

At that time, 48.7 percent of YouTube’s adult ad audience in Vietnam was female, while 51.3 percent was male.

Note: at the time of report production, Google’s advertising resources only published audience gender data for “female” and “male” users.

YouTube user growth in Vietnam

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in Vietnam decreased by 200 thousand* (-0.3 percent) between the end of 2024 and late 2025.

Meanwhile, on a quarter-by-quarter basis, the same data show that the number of users that marketers could reach with ads on YouTube in Vietnam increased by 500 thousand (+0.8 percent) between July 2025 and October 2025.

However, it’s worth noting that Google only publishes updates to its figures for YouTube reach every three to six months, and actual reach may have evolved since this data was published in Google’s ad planning tools.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more YouTube stats ? Click here to explore our in-depth YouTube data for all available countries.

Facebook users in Vietnam in 2026

Data published in Meta’s advertising resources indicate that Facebook had 79.0 million users in Vietnam in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Vietnam

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Vietnam increased by 5.30 million (+7.2 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Vietnam increased by 1.10 million (+1.4 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Vietnam

Facebook’s ad reach in Vietnam was equivalent to 77.6 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 96.5 percent of the “eligible” audience in Vietnam used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 106.4 percent* of adults aged 18 and above in Vietnam used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Vietnam was equivalent to 92.3 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 50.2 percent of Facebook’s adult ad audience in Vietnam was female, while 48.1 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

*Advisory: we’re aware that usage rates in excess of 100 percent of the population, of the “eligible” population, and / or of internet users may seem implausible, but we’ve elected to republish source data “as is”, in order to enable readers to make their own judgements. Please see our detailed notes on data to learn more about potential causes of these anomalies.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Vietnam in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 11.7 million users in Vietnam in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Vietnam was equivalent to 11.4 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 14.2 percent of the “eligible” audience in Vietnam used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 15.6 percent of adults aged 18 and above in Vietnam used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Vietnam at the end of 2025 was equivalent to 13.6 percent of the local internet user base (regardless of age).

In late 2025, 56.7 percent of Instagram’s adult ad audience in Vietnam was female, while 42.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Vietnam

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Vietnam increased by 1.35 million (+13.1 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Vietnam increased by 100 thousand (+0.9 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Vietnam in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 76.1 million users aged 18 and above in Vietnam in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 102.9 percent* of all adults aged 18 and above in Vietnam at the end of 2025.

Meanwhile, TikTok’s ad reach in Vietnam was equivalent to 88.8 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 46.9 percent of TikTok’s adult ad audience in Vietnam was female, whereas 53.1 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

*Advisory: we’re aware that usage rates in excess of 100 percent of the population, of the “eligible” population, and / or of internet users may seem implausible, but we’ve elected to republish source data “as is”, in order to enable readers to make their own judgements. Please see our detailed notes on data to learn more about potential causes of these anomalies.

TikTok user growth in Vietnam

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Vietnam increased by 6.88 million (+9.9 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Vietnam decreased by 4.19 million* (-5.2 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the YouTube section above.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Vietnam in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 10.0 million “members” in Vietnam in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Vietnam was equivalent to 9.8 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 13.5 percent of Vietnam’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Vietnam was equivalent to 11.7 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 50.8 percent of LinkedIn’s ad audience in Vietnam was female, while 49.2 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Vietnam

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Vietnam increased by 1.40 million (+16.3 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Vietnam increased by 200 thousand (+2.0 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Vietnam in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 57.8 million users in Vietnam in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Vietnam was equivalent to 56.8 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 70.5 percent of the “eligible” audience in Vietnam used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 78.1 percent of adults aged 18 and above in Vietnam used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Vietnam at that time was equivalent to 67.4 percent of the local internet user base (regardless of age).

At the end of 2025, 50.5 percent of Messenger’s ad audience in Vietnam was female, while 47.7 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Vietnam

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Vietnam increased by 2.90 million (+5.3 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Vietnam increased by 550 thousand (+1.0 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in Vietnam in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 3.25 million users in Vietnam in late 2025.

This figure means that Reddit’s ad reach in Vietnam was equivalent to 3.2 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 4.0 percent of the “eligible” audience in Vietnam in late 2025.

Meanwhile, Reddit’s ad reach in Vietnam was equivalent to 3.8 percent of the local internet user base, regardless of age.

Reddit user growth in Vietnam

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Vietnam increased by 2.47 million (+316 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Vietnam increased by 300 thousand (+10.2 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Vietnam in 2026

Numbers published in X’s advertising resources indicate that X had 7.34 million users in Vietnam in late 2025.

This figure means that X’s ad reach in Vietnam was equivalent to 7.2 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 9.0 percent of the “eligible” audience in Vietnam used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 8.1 percent of adults aged 18 and above in Vietnam used X at the end of 2025.

And for additional context, X’s ad reach in Vietnam was equivalent to 8.6 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 35.9 percent of X’s adult ad audience in Vietnam was female, while 64.1 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Vietnam

Data published in X’s own ad planning tools show that X’s potential ad reach in Vietnam decreased by 152 thousand* (-2.0 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Vietnam increased by 222 thousand (+3.1 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the YouTube section above.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Threads users in Vietnam in 2026

Numbers published in Meta’s advertising tools indicate that Threads had 4.65 million users in Vietnam in late 2025.

The company’s regularly revised figures suggest that Threads’s ad reach in Vietnam was equivalent to 4.6 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Threads, so it’s also worth highlighting that 5.7 percent of the “eligible” audience in Vietnam used Threads at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 6.3 percent of adults aged 18 and above in Vietnam used Threads at the end of 2025.

Similarly, it may be helpful to know that Threads’s ad reach in Vietnam at the end of 2025 was equivalent to 5.4 percent of the local internet user base (regardless of age).

In late 2025, 51.6 percent of Threads’s adult ad audience in Vietnam was female, while 44.1 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Threads stats? Click here to explore our in-depth Threads data for every country in the world.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Vietnam:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Vietnam over the years.




• Explore all of our reports on countries in the South-Eastern Asia region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Vietnam report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Venezuela.

This page contains all the data, insights, and trends you need to help you understand how people in Venezuela use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Venezuela, or if you’re looking for data on digital trends and behaviours in Venezuela for other years, you can find DataReportal’s full collection of (free!) reports on Venezuela by clicking here.

You’ll also find the complete Digital 2026 report for Venezuela in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Venezuela this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Venezuela in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Venezuela in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Venezuela in 2026:

• A total of 21.8 million cellular mobile connections were active in Venezuela in late 2025, with this figure equivalent to 76.3 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 17.6 million individuals using the internet in Venezuela at the end of 2025, when online penetration stood at 61.6 percent.




• Venezuela was home to 16.6 million social media user identities in October 2025, equating to 58.1 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Venezuela for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Venezuela.

Population of Venezuela in 2026

Data from the United Nations indicates that the population of Venezuela stood at 28.5 million in October 2025.

The same dataset also shows that Venezuela’s population increased by 112 thousand (+0.4 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 88.6 percent of Venezuela’s population lived in urban centres, whereas 11.4 percent lived in rural areas.

At that time, 50.6 percent of Venezuela’s population was female, while 49.4 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Venezuela’s population by age

At the end of 2025, the median age of Venezuela’s population was 29.4, with half of Venezuela’s population above this age, and the other half of the population below it.

For added context, here’s how Venezuela’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 7.3 percent was between the ages of 0 and 4.

• 13.8 percent was between the ages of 5 and 12.

• 9.6 percent was between the ages of 13 and 17.

• 12.3 percent was between the ages of 18 and 24.

• 12.6 percent was between the ages of 25 and 34.

• 12.6 percent was between the ages of 35 and 44.

• 11.9 percent was between the ages of 45 and 54.

• 9.9 percent was between the ages of 55 and 64.

• 10.0 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Venezuela in 2026

Data from GSMA Intelligence shows that there were 21.8 million cellular mobile connections in Venezuela at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Venezuela beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Venezuela were equivalent to 76.3 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Venezuela increased by 569 thousand (+2.7 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 99.8 percent of mobile connections in Venezuela can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Venezuela in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 17.6 million internet users in Venezuela in October 2025.

This means that Venezuela’s internet penetration rate stood at 61.6 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Venezuela increased by 69 thousand (+0.4 percent) between October 2024 and October 2025.

And for added perspective, Venezuela’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 11.0 million people in Venezuela did not use the internet at the end of 2025, suggesting that 38.4 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Venezuela in 2026

Figures published by Ookla indicate that internet users in Venezuela could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median mobile internet download speed via cellular data networks*: 25.42 Mbps.

• Median fixed internet download speed: 92.09 Mbps.

Ookla’s data reveals that the median mobile internet download speed in Venezuela increased by 11.75 Mbps (+86.0 percent) in the twelve months to August 2025.

Meanwhile, the company’s data shows that the download speed of the typical fixed internet connection in Venezuela increased by 32.28 Mbps (+54.0 percent) during the same period.

*Note: values for mobile internet connection speeds only include data transfer via cellular mobile networks (e.g. 3G, 4G, and 5G connections), and do not represent the speed of mobile connections via WiFi where the WiFi router connects to the internet via “fixed” infrastructure.

Social media statistics for Venezuela in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 16.6 million active social media user identities in Venezuela in October 2025.

For perspective, this figure was equivalent to 58.1 percent of Venezuela’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Venezuela increased by 2.1 million (+14.3 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 16.6 million user identities aged 18 and above using social media in Venezuela at the end of 2025, which was equivalent to 83.8 percent of the total population aged 18 and above.

At that time, 48.0 percent of Venezuela’s social media user identities were female, while 52.0 percent were male.

And for added context, it may be helpful to know that 94.3 percent of Venezuela’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Venezuela in 2026

Data published in Meta’s advertising resources indicate that Facebook had 15.6 million users in Venezuela in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Venezuela

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Venezuela increased by 1.05 million (+7.2 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Venezuela remained unchanged in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Venezuela

Facebook’s ad reach in Venezuela was equivalent to 54.5 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 69.0 percent of the “eligible” audience in Venezuela used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 78.1 percent of adults aged 18 and above in Venezuela used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Venezuela was equivalent to 88.4 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 52.1 percent of Facebook’s adult ad audience in Venezuela was female, while 46.6 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Venezuela in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 9.80 million users in Venezuela in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Venezuela was equivalent to 34.3 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 43.5 percent of the “eligible” audience in Venezuela used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 49.3 percent of adults aged 18 and above in Venezuela used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Venezuela at the end of 2025 was equivalent to 55.7 percent of the local internet user base (regardless of age).

In late 2025, 56.9 percent of Instagram’s adult ad audience in Venezuela was female, while 41.0 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Venezuela

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Venezuela increased by 1.00 million (+11.4 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Venezuela increased by 250 thousand (+2.6 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Venezuela in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 16.6 million users aged 18 and above in Venezuela in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 83.8 percent of all adults aged 18 and above in Venezuela at the end of 2025.

Meanwhile, TikTok’s ad reach in Venezuela was equivalent to 94.3 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 47.5 percent of TikTok’s adult ad audience in Venezuela was female, whereas 52.5 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in Venezuela

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Venezuela increased by 2.59 million (+18.5 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Venezuela increased by 1.55 million (+10.3 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Venezuela in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 6.40 million “members” in Venezuela in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Venezuela was equivalent to 22.4 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 32.4 percent of Venezuela’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Venezuela was equivalent to 36.4 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 45.3 percent of LinkedIn’s ad audience in Venezuela was female, while 54.7 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Venezuela

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Venezuela increased by 1.00 million (+18.5 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Venezuela increased by 200 thousand (+3.2 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Venezuela in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 5.45 million users in Venezuela in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Venezuela was equivalent to 19.1 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 24.2 percent of the “eligible” audience in Venezuela used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 27.6 percent of adults aged 18 and above in Venezuela used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Venezuela at that time was equivalent to 31.0 percent of the local internet user base (regardless of age).

At the end of 2025, 49.5 percent of Messenger’s ad audience in Venezuela was female, while 49.5 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Venezuela

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Venezuela increased by 100 thousand (+1.9 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Venezuela decreased by 50.0 thousand* (-0.9 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

X users in Venezuela in 2026

Numbers published in X’s advertising resources indicate that X had 675 thousand users in Venezuela in late 2025.

This figure means that X’s ad reach in Venezuela was equivalent to 2.4 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 3.0 percent of the “eligible” audience in Venezuela used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 3.3 percent of adults aged 18 and above in Venezuela used X at the end of 2025.

And for additional context, X’s ad reach in Venezuela was equivalent to 3.8 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 30.9 percent of X’s adult ad audience in Venezuela was female, while 69.0 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Venezuela

Data published in X’s own ad planning tools show that X’s potential ad reach in Venezuela decreased by 1.37 million* (-67.0 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Venezuela increased by 68.4 thousand (+11.3 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the Messenger section above.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Threads users in Venezuela in 2026

Numbers published in Meta’s advertising tools indicate that Threads had 940 thousand users in Venezuela in late 2025.

The company’s regularly revised figures suggest that Threads’s ad reach in Venezuela was equivalent to 3.3 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Threads, so it’s also worth highlighting that 4.2 percent of the “eligible” audience in Venezuela used Threads at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 4.7 percent of adults aged 18 and above in Venezuela used Threads at the end of 2025.

Similarly, it may be helpful to know that Threads’s ad reach in Venezuela at the end of 2025 was equivalent to 5.3 percent of the local internet user base (regardless of age).

In late 2025, 50.2 percent of Threads’s adult ad audience in Venezuela was female, while 49.8 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Threads stats? Click here to explore our in-depth Threads data for every country in the world.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Venezuela:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Venezuela over the years.




• Explore all of our reports on countries in the Southern America region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Venezuela report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Vanuatu.

This page contains all the data, insights, and trends you need to help you understand how people in Vanuatu use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Vanuatu, or if you’re looking for data on digital trends and behaviours in Vanuatu for other years, you can find DataReportal’s full collection of (free!) reports on Vanuatu by clicking here.

You’ll also find the complete Digital 2026 report for Vanuatu in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Vanuatu this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Vanuatu in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Vanuatu in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Vanuatu in 2026:

• A total of 338 thousand cellular mobile connections were active in Vanuatu in late 2025, with this figure equivalent to 100 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 154 thousand individuals using the internet in Vanuatu at the end of 2025, when online penetration stood at 45.7 percent.




• Vanuatu was home to 143 thousand social media user identities in October 2025, equating to 42.4 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Vanuatu for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Vanuatu.

Population of Vanuatu in 2026

Data from the United Nations indicates that the population of Vanuatu stood at 337 thousand in October 2025.

The same dataset also shows that Vanuatu’s population increased by 7,395 (+2.2 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 26.4 percent of Vanuatu’s population lived in urban centres, whereas 73.6 percent lived in rural areas.

At that time, 49.5 percent of Vanuatu’s population was female, while 50.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Vanuatu’s population by age

At the end of 2025, the median age of Vanuatu’s population was 20.3, with half of Vanuatu’s population above this age, and the other half of the population below it.

For added context, here’s how Vanuatu’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 13.2 percent was between the ages of 0 and 4.

• 20.2 percent was between the ages of 5 and 12.

• 10.8 percent was between the ages of 13 and 17.

• 11.7 percent was between the ages of 18 and 24.

• 14.7 percent was between the ages of 25 and 34.

• 12.1 percent was between the ages of 35 and 44.

• 7.5 percent was between the ages of 45 and 54.

• 5.4 percent was between the ages of 55 and 64.

• 4.4 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Vanuatu in 2026

Data from GSMA Intelligence shows that there were 338 thousand cellular mobile connections in Vanuatu at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Vanuatu were equivalent to 100 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Vanuatu increased by 31 thousand (+10.0 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 99.4 percent of mobile connections in Vanuatu can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Vanuatu in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 154 thousand internet users in Vanuatu in October 2025.

This means that Vanuatu’s internet penetration rate stood at 45.7 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Vanuatu increased by 3,382 (+2.2 percent) between October 2024 and October 2025.

And for added perspective, Vanuatu’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 183 thousand people in Vanuatu did not use the internet at the end of 2025, suggesting that 54.3 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for Vanuatu in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 143 thousand active social media user identities in Vanuatu in October 2025.

For perspective, this figure was equivalent to 42.4 percent of Vanuatu’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Vanuatu increased by 25 thousand (+20.8 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 143 thousand user identities aged 18 and above using social media in Vanuatu at the end of 2025, which was equivalent to 75.8 percent of the total population aged 18 and above.

At that time, 50.1 percent of Vanuatu’s social media user identities were female, while 49.9 percent were male.

And for added context, it may be helpful to know that 92.8 percent of Vanuatu’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Vanuatu in 2026

Data published in Meta’s advertising resources indicate that Facebook had 143 thousand users in Vanuatu in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Vanuatu

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Vanuatu increased by 24.6 thousand (+20.8 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Vanuatu increased by 6,200 (+4.5 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Vanuatu

Facebook’s ad reach in Vanuatu was equivalent to 42.4 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 63.7 percent of the “eligible” audience in Vanuatu used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 75.8 percent of adults aged 18 and above in Vanuatu used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Vanuatu was equivalent to 92.8 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 50.1 percent of Facebook’s adult ad audience in Vanuatu was female, while 49.9 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Vanuatu in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 18.0 thousand users in Vanuatu in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Vanuatu was equivalent to 5.3 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 8.0 percent of the “eligible” audience in Vanuatu used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 9.5 percent of adults aged 18 and above in Vanuatu used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Vanuatu at the end of 2025 was equivalent to 11.6 percent of the local internet user base (regardless of age).

In late 2025, 57.7 percent of Instagram’s adult ad audience in Vanuatu was female, while 40.9 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Vanuatu

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Vanuatu increased by 6,300 (+54.1 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Vanuatu increased by 1,750 (+10.8 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

LinkedIn users in Vanuatu in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 26.0 thousand “members” in Vanuatu in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Vanuatu was equivalent to 7.7 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 13.8 percent of Vanuatu’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Vanuatu was equivalent to 16.9 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 43.9 percent of LinkedIn’s ad audience in Vanuatu was female, while 56.1 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Vanuatu

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Vanuatu increased by 3,000 (+13.0 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Vanuatu increased by 1,000 (+4.0 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Vanuatu in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 80.3 thousand users in Vanuatu in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Vanuatu was equivalent to 23.8 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 35.8 percent of the “eligible” audience in Vanuatu used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 42.6 percent of adults aged 18 and above in Vanuatu used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Vanuatu at that time was equivalent to 52.1 percent of the local internet user base (regardless of age).

At the end of 2025, 49.7 percent of Messenger’s ad audience in Vanuatu was female, while 48.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Vanuatu

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Vanuatu increased by 8,050 (+11.1 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Vanuatu increased by 1,300 (+1.6 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in Vanuatu in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 4,400 users in Vanuatu in late 2025.

This figure means that Reddit’s ad reach in Vanuatu was equivalent to 1.3 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 2.0 percent of the “eligible” audience in Vanuatu in late 2025.

Meanwhile, Reddit’s ad reach in Vanuatu was equivalent to 2.9 percent of the local internet user base, regardless of age.

Reddit user growth in Vanuatu

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Vanuatu increased by 2,600 (+144 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Vanuatu remained unchanged between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Vanuatu in 2026

Numbers published in X’s advertising resources indicate that X had 3,018 users in Vanuatu in late 2025.

This figure means that X’s ad reach in Vanuatu was equivalent to 0.9 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 1.3 percent of the “eligible” audience in Vanuatu used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 1.5 percent of adults aged 18 and above in Vanuatu used X at the end of 2025.

And for additional context, X’s ad reach in Vanuatu was equivalent to 2.0 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 24.1 percent of X’s adult ad audience in Vanuatu was female, while 75.3 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Vanuatu

Data published in X’s own ad planning tools show that X’s potential ad reach in Vanuatu increased by 749 (+33.0 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Vanuatu increased by 266 (+9.7 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Vanuatu:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Vanuatu over the years.




• Explore all of our reports on countries in the Oceania region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Vanuatu report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Uzbekistan.

This page contains all the data, insights, and trends you need to help you understand how people in Uzbekistan use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Uzbekistan, or if you’re looking for data on digital trends and behaviours in Uzbekistan for other years, you can find DataReportal’s full collection of (free!) reports on Uzbekistan by clicking here.

You’ll also find the complete Digital 2026 report for Uzbekistan in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Uzbekistan this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Uzbekistan in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Uzbekistan in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Uzbekistan in 2026:

• A total of 33.9 million cellular mobile connections were active in Uzbekistan in late 2025, with this figure equivalent to 91.1 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 33.1 million individuals using the internet in Uzbekistan at the end of 2025, when online penetration stood at 89.0 percent.




• Uzbekistan was home to 14.1 million social media user identities in October 2025, equating to 37.9 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Uzbekistan for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Uzbekistan.

Population of Uzbekistan in 2026

Data from the United Nations indicates that the population of Uzbekistan stood at 37.2 million in October 2025.

The same dataset also shows that Uzbekistan’s population increased by 686 thousand (+1.9 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 50.8 percent of Uzbekistan’s population lived in urban centres, whereas 49.2 percent lived in rural areas.

At that time, 49.5 percent of Uzbekistan’s population was female, while 50.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Uzbekistan’s population by age

At the end of 2025, the median age of Uzbekistan’s population was 27.0, with half of Uzbekistan’s population above this age, and the other half of the population below it.

For added context, here’s how Uzbekistan’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 12.2 percent was between the ages of 0 and 4.

• 15.7 percent was between the ages of 5 and 12.

• 8.2 percent was between the ages of 13 and 17.

• 9.5 percent was between the ages of 18 and 24.

• 15.7 percent was between the ages of 25 and 34.

• 14.6 percent was between the ages of 35 and 44.

• 10.2 percent was between the ages of 45 and 54.

• 7.7 percent was between the ages of 55 and 64.

• 6.1 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Uzbekistan in 2026

Data from GSMA Intelligence shows that there were 33.9 million cellular mobile connections in Uzbekistan at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Uzbekistan beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Uzbekistan were equivalent to 91.1 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Uzbekistan increased by 306 thousand (+0.9 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 95.6 percent of mobile connections in Uzbekistan can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Uzbekistan in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 33.1 million internet users in Uzbekistan in October 2025.

This means that Uzbekistan’s internet penetration rate stood at 89.0 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Uzbekistan increased by 611 thousand (+1.9 percent) between October 2024 and October 2025.

And for added perspective, Uzbekistan’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 4.09 million people in Uzbekistan did not use the internet at the end of 2025, suggesting that 11.0 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Uzbekistan in 2026

Figures published by Ookla indicate that internet users in Uzbekistan could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median mobile internet download speed via cellular data networks*: 55.51 Mbps.

• Median fixed internet download speed: 86.71 Mbps.

Ookla’s data reveals that the median mobile internet download speed in Uzbekistan increased by 19.32 Mbps (+53.4 percent) in the twelve months to August 2025.

Meanwhile, the company’s data shows that the download speed of the typical fixed internet connection in Uzbekistan increased by 17.34 Mbps (+25.0 percent) during the same period.

*Note: values for mobile internet connection speeds only include data transfer via cellular mobile networks (e.g. 3G, 4G, and 5G connections), and do not represent the speed of mobile connections via WiFi where the WiFi router connects to the internet via “fixed” infrastructure.

Social media statistics for Uzbekistan in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 14.1 million active social media user identities in Uzbekistan in October 2025.

For perspective, this figure was equivalent to 37.9 percent of Uzbekistan’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Uzbekistan increased by 4.2 million (+41.7 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 12.8 million user identities aged 18 and above using social media in Uzbekistan at the end of 2025, which was equivalent to 53.7 percent of the total population aged 18 and above.

At that time, 33.2 percent of Uzbekistan’s social media user identities were female, while 66.8 percent were male.

And for added context, it may be helpful to know that 42.6 percent of Uzbekistan’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Uzbekistan in 2026

Data published in Meta’s advertising resources indicate that Facebook had 2.30 million users in Uzbekistan in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Uzbekistan

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Uzbekistan increased by 50.0 thousand (+2.2 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Uzbekistan remained unchanged in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Uzbekistan

Facebook’s ad reach in Uzbekistan was equivalent to 6.2 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 8.6 percent of the “eligible” audience in Uzbekistan used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 9.7 percent of adults aged 18 and above in Uzbekistan used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Uzbekistan was equivalent to 6.9 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 32.5 percent of Facebook’s adult ad audience in Uzbekistan was female, while 67.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Uzbekistan in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 14.1 million users in Uzbekistan in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Uzbekistan was equivalent to 37.9 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 52.6 percent of the “eligible” audience in Uzbekistan used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 53.7 percent of adults aged 18 and above in Uzbekistan used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Uzbekistan at the end of 2025 was equivalent to 42.6 percent of the local internet user base (regardless of age).

In late 2025, 32.5 percent of Instagram’s adult ad audience in Uzbekistan was female, while 65.5 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Uzbekistan

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Uzbekistan increased by 4.15 million (+41.7 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Uzbekistan increased by 700 thousand (+5.2 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Uzbekistan in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 2.59 million users aged 18 and above in Uzbekistan in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 10.9 percent of all adults aged 18 and above in Uzbekistan at the end of 2025.

Meanwhile, TikTok’s ad reach in Uzbekistan was equivalent to 7.8 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 38.4 percent of TikTok’s adult ad audience in Uzbekistan was female, whereas 61.6 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in Uzbekistan

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Uzbekistan increased by 80.5 thousand (+3.2 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Uzbekistan increased by 65.5 thousand (+2.6 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Uzbekistan in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1.10 million “members” in Uzbekistan in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Uzbekistan was equivalent to 3.0 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 4.6 percent of Uzbekistan’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Uzbekistan was equivalent to 3.3 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 33.3 percent of LinkedIn’s ad audience in Uzbekistan was female, while 66.7 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Uzbekistan

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Uzbekistan increased by 310 thousand (+39.2 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Uzbekistan increased by 100 thousand (+10.0 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Uzbekistan in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 507 thousand users in Uzbekistan in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Uzbekistan was equivalent to 1.4 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 1.9 percent of the “eligible” audience in Uzbekistan used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 2.1 percent of adults aged 18 and above in Uzbekistan used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Uzbekistan at that time was equivalent to 1.5 percent of the local internet user base (regardless of age).

At the end of 2025, 32.0 percent of Messenger’s ad audience in Uzbekistan was female, while 67.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Uzbekistan

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Uzbekistan increased by 200 (+0.04 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Uzbekistan decreased by 32.4 thousand* (-6.0 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in Uzbekistan in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 262 thousand users in Uzbekistan in late 2025.

This figure means that Reddit’s ad reach in Uzbekistan was equivalent to 0.7 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 1.0 percent of the “eligible” audience in Uzbekistan in late 2025.

Meanwhile, Reddit’s ad reach in Uzbekistan was equivalent to 0.8 percent of the local internet user base, regardless of age.

Reddit user growth in Uzbekistan

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Uzbekistan increased by 219 thousand (+507 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Uzbekistan increased by 66.3 thousand (+33.8 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Uzbekistan in 2026

Numbers published in X’s advertising resources indicate that X had 148 thousand users in Uzbekistan in late 2025.

This figure means that X’s ad reach in Uzbekistan was equivalent to 0.4 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 0.6 percent of the “eligible” audience in Uzbekistan used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 0.6 percent of adults aged 18 and above in Uzbekistan used X at the end of 2025.

And for additional context, X’s ad reach in Uzbekistan was equivalent to 0.4 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 18.3 percent of X’s adult ad audience in Uzbekistan was female, while 81.7 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Uzbekistan

Data published in X’s own ad planning tools show that X’s potential ad reach in Uzbekistan decreased by 224 thousand* (-60.3 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Uzbekistan decreased by 9,004* (-5.7 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the Messenger section above.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Threads users in Uzbekistan in 2026

Numbers published in Meta’s advertising tools indicate that Threads had 834 thousand users in Uzbekistan in late 2025.

The company’s regularly revised figures suggest that Threads’s ad reach in Uzbekistan was equivalent to 2.2 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Threads, so it’s also worth highlighting that 3.1 percent of the “eligible” audience in Uzbekistan used Threads at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 3.5 percent of adults aged 18 and above in Uzbekistan used Threads at the end of 2025.

Similarly, it may be helpful to know that Threads’s ad reach in Uzbekistan at the end of 2025 was equivalent to 2.5 percent of the local internet user base (regardless of age).

In late 2025, 29.8 percent of Threads’s adult ad audience in Uzbekistan was female, while 69.7 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Threads stats? Click here to explore our in-depth Threads data for every country in the world.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Uzbekistan:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Uzbekistan over the years.




• Explore all of our reports on countries in the Central Asia region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Uzbekistan report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Uruguay.

This page contains all the data, insights, and trends you need to help you understand how people in Uruguay use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Uruguay, or if you’re looking for data on digital trends and behaviours in Uruguay for other years, you can find DataReportal’s full collection of (free!) reports on Uruguay by clicking here.

You’ll also find the complete Digital 2026 report for Uruguay in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Uruguay this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Uruguay in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Uruguay in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Uruguay in 2026:

• A total of 7.30 million cellular mobile connections were active in Uruguay in late 2025, with this figure equivalent to 216 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 3.15 million individuals using the internet in Uruguay at the end of 2025, when online penetration stood at 93.0 percent.




• Uruguay was home to 2.59 million social media user identities in October 2025, equating to 76.5 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Uruguay for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Uruguay.

Population of Uruguay in 2026

Data from the United Nations indicates that the population of Uruguay stood at 3.38 million in October 2025.

The same dataset also shows that Uruguay’s population decreased by 1,958 (-0.06 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 95.9 percent of Uruguay’s population lived in urban centres, whereas 4.1 percent lived in rural areas.

At that time, 51.5 percent of Uruguay’s population was female, while 48.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Uruguay’s population by age

At the end of 2025, the median age of Uruguay’s population was 36.4, with half of Uruguay’s population above this age, and the other half of the population below it.

For added context, here’s how Uruguay’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 4.9 percent was between the ages of 0 and 4.

• 10.2 percent was between the ages of 5 and 12.

• 6.8 percent was between the ages of 13 and 17.

• 9.9 percent was between the ages of 18 and 24.

• 14.7 percent was between the ages of 25 and 34.

• 13.2 percent was between the ages of 35 and 44.

• 12.8 percent was between the ages of 45 and 54.

• 11.2 percent was between the ages of 55 and 64.

• 16.3 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Uruguay in 2026

Data from GSMA Intelligence shows that there were 7.30 million cellular mobile connections in Uruguay at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Uruguay were equivalent to 216 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Uruguay increased by 243 thousand (+3.4 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 95.8 percent of mobile connections in Uruguay can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Uruguay in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 3.15 million internet users in Uruguay in October 2025.

This means that Uruguay’s internet penetration rate stood at 93.0 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Uruguay decreased by 1,904 (-0.06 percent) between October 2024 and October 2025.

And for added perspective, Uruguay’s internet adoption rate (i.e. the percentage of the total population that uses the internet) decreased by a relative 0.003 percent (less than one basis point) during the same period.

But these user figures also suggest that 238 thousand people in Uruguay did not use the internet at the end of 2025, suggesting that 7.0 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Uruguay in 2026

Figures published by Ookla indicate that internet users in Uruguay could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median fixed internet download speed: 186.83 Mbps.

Ookla’s data shows that the download speed of the typical fixed internet connection in Uruguay increased by 30.81 Mbps (+19.7 percent) in the twelve months to August 2025.

Social media statistics for Uruguay in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 2.59 million active social media user identities in Uruguay in October 2025.

For perspective, this figure was equivalent to 76.5 percent of Uruguay’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Uruguay increased by 10 thousand (+0.4 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 2.40 million user identities aged 18 and above using social media in Uruguay at the end of 2025, which was equivalent to 90.9 percent of the total population aged 18 and above.

At that time, 50.0 percent of Uruguay’s social media user identities were female, while 50.0 percent were male.

And for added context, it may be helpful to know that 82.3 percent of Uruguay’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

YouTube users in Uruguay in 2026

Google’s advertising resources indicate that YouTube had 2.59 million users in Uruguay in late 2025.

It’s important to stress that these advertising reach figures do not necessarily represent the same thing as monthly active user figures though, and there may be meaningful differences between the size of YouTube’s ad audience and its total active user base.

Caveats aside, the company’s own data suggests that YouTube’s ad reach in late 2025 was equivalent to 76.5 percent of Uruguay’s total population at the end of the year.

To put those figures in perspective, YouTube ads reached 82.3 percent of Uruguay’s total internet user base (regardless of age) in October 2025.

At that time, 51.9 percent of YouTube’s adult ad audience in Uruguay was female, while 48.1 percent was male.

Note: at the time of report production, Google’s advertising resources only published audience gender data for “female” and “male” users.

YouTube user growth in Uruguay

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in Uruguay increased by 10.0 thousand (+0.4 percent) between the end of 2024 and late 2025.

Meanwhile, on a quarter-by-quarter basis, the same data show that the number of users that marketers could reach with ads on YouTube in Uruguay increased by 30.0 thousand (+1.2 percent) between July 2025 and October 2025.

However, it’s worth noting that Google only publishes updates to its figures for YouTube reach every three to six months, and actual reach may have evolved since this data was published in Google’s ad planning tools.

▶ Looking for more YouTube stats ? Click here to explore our in-depth YouTube data for all available countries.

Facebook users in Uruguay in 2026

Data published in Meta’s advertising resources indicate that Facebook had 2.15 million users in Uruguay in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Uruguay

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Uruguay increased by 50.0 thousand (+2.4 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Uruguay remained unchanged in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Uruguay

Facebook’s ad reach in Uruguay was equivalent to 63.5 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 74.9 percent of the “eligible” audience in Uruguay used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 81.5 percent of adults aged 18 and above in Uruguay used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Uruguay was equivalent to 68.3 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 54.5 percent of Facebook’s adult ad audience in Uruguay was female, while 45.5 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Uruguay in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 2.50 million users in Uruguay in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Uruguay was equivalent to 73.9 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 87.1 percent of the “eligible” audience in Uruguay used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 90.9 percent of adults aged 18 and above in Uruguay used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Uruguay at the end of 2025 was equivalent to 79.5 percent of the local internet user base (regardless of age).

In late 2025, 54.2 percent of Instagram’s adult ad audience in Uruguay was female, while 42.8 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Uruguay

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Uruguay increased by 250 thousand (+11.1 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Uruguay increased by 100 thousand (+4.2 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Uruguay in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 2.36 million users aged 18 and above in Uruguay in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 89.5 percent of all adults aged 18 and above in Uruguay at the end of 2025.

Meanwhile, TikTok’s ad reach in Uruguay was equivalent to 75.1 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 45.0 percent of TikTok’s adult ad audience in Uruguay was female, whereas 55.0 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in Uruguay

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Uruguay increased by 357 thousand (+17.8 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Uruguay increased by 82.0 thousand (+3.6 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Uruguay in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1.80 million “members” in Uruguay in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Uruguay was equivalent to 53.2 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 68.2 percent of Uruguay’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Uruguay was equivalent to 57.2 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 51.2 percent of LinkedIn’s ad audience in Uruguay was female, while 48.8 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Uruguay

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Uruguay increased by 300 thousand (+20.0 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Uruguay increased by 100 thousand (+5.9 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Uruguay in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 1.10 million users in Uruguay in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Uruguay was equivalent to 32.5 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 38.3 percent of the “eligible” audience in Uruguay used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 41.7 percent of adults aged 18 and above in Uruguay used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Uruguay at that time was equivalent to 35.0 percent of the local internet user base (regardless of age).

At the end of 2025, 54.4 percent of Messenger’s ad audience in Uruguay was female, while 45.6 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Uruguay

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Uruguay remained unchanged between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Uruguay remained unchanged between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Snapchat users in Uruguay in 2026

Data published in Snap’s advertising resources indicate that Snapchat had 184 thousand users in Uruguay in late 2025.

This figure means that Snapchat’s ad reach in Uruguay was equivalent to 5.4 percent of the total population at the end of the year.

However, Snap only allows people aged 13 and above to use the platform, so it’s also worth noting that 6.4 percent of the “eligible” audience in Uruguay used Snapchat in late 2025.

Moreover, data published in the company’s ad tools indicate that 5.3 percent of adults aged 18 and above in Uruguay used Snapchat at the end of 2025.

And for added perspective, Snapchat’s ad reach in Uruguay was equivalent to 5.8 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 63.8 percent of Snapchat’s adult ad audience in Uruguay was female, while 34.4 percent was male.

Note: In addition to publishing gender data for “female” and “male” users, Snap’s advertising resources also publish data for “unknown” gender, so the figures published for “female” and “male” users don’t always add up to the total user figure. As a result, the percentages shown here may not sum to 100 percent.

Snapchat user growth in Uruguay

Data published in Snap’s own ad planning tools show that Snapchat’s potential ad reach in Uruguay increased by 7,500 (+4.3 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on Snapchat in Uruguay remained unchanged between July 2025 and October 2025.

However, it’s important to stress that these advertising reach figures do not represent monthly active user figures, and there may be meaningful differences between the size of Snapchat’s ad audience and its total active user base.

▶ Looking for more Snapchat stats? Click here to explore our in-depth Snapchat data for all available countries.

Reddit users in Uruguay in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 541 thousand users in Uruguay in late 2025.

This figure means that Reddit’s ad reach in Uruguay was equivalent to 16.0 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 18.9 percent of the “eligible” audience in Uruguay in late 2025.

Meanwhile, Reddit’s ad reach in Uruguay was equivalent to 17.2 percent of the local internet user base, regardless of age.

Reddit user growth in Uruguay

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Uruguay increased by 406 thousand (+301 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Uruguay increased by 108 thousand (+25.0 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Uruguay in 2026

Numbers published in X’s advertising resources indicate that X had 590 thousand users in Uruguay in late 2025.

This figure means that X’s ad reach in Uruguay was equivalent to 17.4 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 20.5 percent of the “eligible” audience in Uruguay used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 21.5 percent of adults aged 18 and above in Uruguay used X at the end of 2025.

And for additional context, X’s ad reach in Uruguay was equivalent to 18.7 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 43.0 percent of X’s adult ad audience in Uruguay was female, while 57.0 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Uruguay

Data published in X’s own ad planning tools show that X’s potential ad reach in Uruguay decreased by 81.0 thousand* (-12.1 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Uruguay decreased by 31.2 thousand* (-5.0 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Uruguay:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Uruguay over the years.




• Explore all of our reports on countries in the Southern America region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Uruguay report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for the United States Virgin Islands.

This page contains all the data, insights, and trends you need to help you understand how people in the United States Virgin Islands use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on the US Virgin Islands, or if you’re looking for data on digital trends and behaviours in the United States Virgin Islands for other years, you can find DataReportal’s full collection of (free!) reports on the US Virgin Islands by clicking here.

You’ll also find the complete Digital 2026 report for the United States Virgin Islands in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for the US Virgin Islands this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in the United States Virgin Islands in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in the United States Virgin Islands in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in the US Virgin Islands in 2026:

• A total of 212 thousand cellular mobile connections were active in the United States Virgin Islands in late 2025, with this figure equivalent to 252 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 61.5 thousand individuals using the internet in the US Virgin Islands at the end of 2025, when online penetration stood at 73.3 percent.




• The US Virgin Islands was home to 46.2 thousand social media user identities in October 2025, equating to 55.0 percent of the total population.

These headline stats offer a great overview of the “state of digital” in the United States Virgin Islands for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of the United States Virgin Islands.

Population of the United States Virgin Islands in 2026

Data from the United Nations indicates that the population of the United States Virgin Islands stood at 84.0 thousand in October 2025.

The same dataset also shows that the US Virgin Islands’ population decreased by 752 (-0.9 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 96.4 percent of the US Virgin Islands’ population lived in urban centres, whereas 3.6 percent lived in rural areas.

At that time, 52.6 percent of the US Virgin Islands’ population was female, while 47.4 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

The United States Virgin Islands’ population by age

At the end of 2025, the median age of the United States Virgin Islands’ population was 44.8, with half of the United States Virgin Islands’ population above this age, and the other half of the population below it.

For added context, here’s how the United States Virgin Islands’ total population broke down by age group at the end of the year, according to the United Nations’ data:

• 5.6 percent was between the ages of 0 and 4.

• 8.6 percent was between the ages of 5 and 12.

• 5.9 percent was between the ages of 13 and 17.

• 7.9 percent was between the ages of 18 and 24.

• 9.8 percent was between the ages of 25 and 34.

• 11.2 percent was between the ages of 35 and 44.

• 12.5 percent was between the ages of 45 and 54.

• 15.3 percent was between the ages of 55 and 64.

• 23.1 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in the United States Virgin Islands in 2026

Data from GSMA Intelligence shows that there were 212 thousand cellular mobile connections in the United States Virgin Islands at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in the US Virgin Islands were equivalent to 252 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in the US Virgin Islands increased by 714 (+0.3 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 86.3 percent of mobile connections in the US Virgin Islands can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in the United States Virgin Islands in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 61.5 thousand internet users in the United States Virgin Islands in October 2025.

This means that the United States Virgin Islands’ internet penetration rate stood at 73.3 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in the US Virgin Islands increased by 331 (+0.5 percent) between October 2024 and October 2025.

And for added perspective, the United States Virgin Islands’ internet adoption rate (i.e. the percentage of the total population that uses the internet) increased by a relative 1.4 percent (+104 basis points) during the same period.

But these user figures also suggest that 22.4 thousand people in the US Virgin Islands did not use the internet at the end of 2025, suggesting that 26.7 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for the United States Virgin Islands in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 46.2 thousand active social media user identities in the United States Virgin Islands in October 2025.

For perspective, this figure was equivalent to 55.0 percent of the United States Virgin Islands’ total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in the United States Virgin Islands increased by 5,450 (+13.4 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 46.0 thousand user identities aged 18 and above using social media in the US Virgin Islands at the end of 2025, which was equivalent to 68.5 percent of the total population aged 18 and above.

At that time, 55.2 percent of the US Virgin Islands’ social media user identities were female, while 44.8 percent were male.

And for added context, it may be helpful to know that 75.0 percent of the United States Virgin Islands’ total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in the United States Virgin Islands in 2026

Data published in Meta’s advertising resources indicate that Facebook had 46.2 thousand users in the United States Virgin Islands in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in the United States Virgin Islands

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in the United States Virgin Islands increased by 5,450 (+13.4 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in the US Virgin Islands increased by 3,500 (+8.2 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in the United States Virgin Islands

Facebook’s ad reach in the United States Virgin Islands was equivalent to 55.0 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 64.1 percent of the “eligible” audience in the US Virgin Islands used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 68.5 percent of adults aged 18 and above in the US Virgin Islands used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in the United States Virgin Islands was equivalent to 75.0 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 55.2 percent of Facebook’s adult ad audience in the US Virgin Islands was female, while 44.8 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in the United States Virgin Islands in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 31.2 thousand users in the United States Virgin Islands in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in the United States Virgin Islands was equivalent to 37.2 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 43.3 percent of the “eligible” audience in the US Virgin Islands used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 46.7 percent of adults aged 18 and above in the US Virgin Islands used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in the US Virgin Islands at the end of 2025 was equivalent to 50.7 percent of the local internet user base (regardless of age).

In late 2025, 55.8 percent of Instagram’s adult ad audience in the US Virgin Islands was female, while 43.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in the United States Virgin Islands

Data published in Meta’s planning tools show that Instagram’s potential ad reach in the United States Virgin Islands increased by 7,250 (+30.3 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in the US Virgin Islands increased by 3,300 (+11.8 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in the United States Virgin Islands in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 8,000 users aged 18 and above in the United States Virgin Islands in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 11.9 percent of all adults aged 18 and above in the US Virgin Islands at the end of 2025.

Meanwhile, TikTok’s ad reach in the US Virgin Islands was equivalent to 13.0 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 50.0 percent of TikTok’s adult ad audience in the United States Virgin Islands was female, whereas 50.0 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in the United States Virgin Islands

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in the United States Virgin Islands decreased by 8,000* (-50.0 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in the US Virgin Islands increased by 1,500 (+23.1 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in the United States Virgin Islands in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 100 thousand “members” in the United States Virgin Islands in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in the US Virgin Islands was equivalent to 119.1 percent* of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 149.0 percent* of the US Virgin Islands’ population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in the United States Virgin Islands was equivalent to 162.6 percent* of the local internet user base (regardless of age) at the end of the year.

In late 2025, 50.6 percent of LinkedIn’s ad audience in the US Virgin Islands was female, while 49.4 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

*Advisory: we’re aware that usage rates in excess of 100 percent of the population, of the “eligible” population, and / or of internet users may seem implausible, but we’ve elected to republish source data “as is”, in order to enable readers to make their own judgements. Please see our detailed notes on data to learn more about potential causes of these anomalies.

LinkedIn user growth in the United States Virgin Islands

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in the United States Virgin Islands increased by 18.0 thousand (+22.0 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in the US Virgin Islands increased by 2,000 (+2.0 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in the United States Virgin Islands in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 29.7 thousand users in the United States Virgin Islands in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in the US Virgin Islands was equivalent to 35.4 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 41.2 percent of the “eligible” audience in the US Virgin Islands used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 44.1 percent of adults aged 18 and above in the United States Virgin Islands used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in the US Virgin Islands at that time was equivalent to 48.2 percent of the local internet user base (regardless of age).

At the end of 2025, 56.6 percent of Messenger’s ad audience in the US Virgin Islands was female, while 43.4 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in the United States Virgin Islands

Data published in Meta’s planning tools show that Messenger’s potential ad reach in the United States Virgin Islands increased by 750 (+2.6 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in the US Virgin Islands increased by 1,050 (+3.7 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in the United States Virgin Islands in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 24.8 thousand users in the United States Virgin Islands in late 2025.

This figure means that Reddit’s ad reach in the US Virgin Islands was equivalent to 29.5 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 34.4 percent of the “eligible” audience in the US Virgin Islands in late 2025.

Meanwhile, Reddit’s ad reach in the United States Virgin Islands was equivalent to 40.2 percent of the local internet user base, regardless of age.

Reddit user growth in the United States Virgin Islands

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in the United States Virgin Islands increased by 15.3 thousand (+162 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in the United States Virgin Islands decreased by 7,350* (-22.9 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the TikTok section above.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in the United States Virgin Islands in 2026

Numbers published in X’s advertising resources indicate that X had 32.0 thousand users in the United States Virgin Islands in late 2025.

This figure means that X’s ad reach in the US Virgin Islands was equivalent to 38.1 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 44.4 percent of the “eligible” audience in the US Virgin Islands used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 46.1 percent of adults aged 18 and above in the United States Virgin Islands used X at the end of 2025.

And for additional context, X’s ad reach in the US Virgin Islands was equivalent to 52.0 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 21.6 percent of X’s adult ad audience in the US Virgin Islands was female, while 78.4 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in the United States Virgin Islands

Data published in X’s own ad planning tools show that X’s potential ad reach in the United States Virgin Islands increased by 2,106 (+7.0 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in the US Virgin Islands decreased by 9,985* (-23.8 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the TikTok section above.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Pinterest users in the United States Virgin Islands in 2026

Data published in Pinterest’s advertising resources indicate that Pinterest had 21.5 thousand users in the United States Virgin Islands in late 2025.

This figure means that Pinterest’s ad reach in the US Virgin Islands was equivalent to 25.6 percent of the total population at the end of the year.

However, Pinterest only allows people aged 13 and above to use its platform, so it may be helpful to know that 29.8 percent of the “eligible” audience in the US Virgin Islands used Pinterest at the end of 2025.

Meanwhile, Pinterest’s ad reach in the United States Virgin Islands was equivalent to 34.9 percent of the local internet user base, regardless of age.

At the end of 2025, 75.0 percent of Pinterest’s total ad audience in the United States Virgin Islands was female, while 18.2 percent was male.

Pinterest’s tools also publish audience data for users of “unspecified” gender, and these users accounted for 6.8 percent of Pinterest’s total ad audience in the US Virgin Islands at the end of 2025.

Pinterest user growth in the United States Virgin Islands

Data published in Pinterest’s own ad planning tools show that Pinterest’s potential ad reach in the United States Virgin Islands decreased by 1,500* (-6.5 percent) between the end of 2024 and late 2025.

And on a quarter-by-quarter basis, the number of users that marketers could reach with ads on Pinterest in the United States Virgin Islands decreased by 5,500* (-20.4 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Pinterest’s ad audience may be meaningfully different to the size of its total active user base.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the TikTok section above.

▶ Looking for more Pinterest stats? Click here to explore our in-depth Pinterest data for all available countries.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for the United States Virgin Islands:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for the United States Virgin Islands over the years.




• Explore all of our reports on countries in the Caribbean region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: The United States Virgin Islands report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Ukraine.

This page contains all the data, insights, and trends you need to help you understand how people in Ukraine use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Ukraine, or if you’re looking for data on digital trends and behaviours in Ukraine for other years, you can find DataReportal’s full collection of (free!) reports on Ukraine by clicking here.

You’ll also find the complete Digital 2026 report for Ukraine in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Ukraine this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Ukraine in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Ukraine in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Ukraine in 2026:

• A total of 55.0 million cellular mobile connections were active in Ukraine in late 2025, with this figure equivalent to 140 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 35.3 million individuals using the internet in Ukraine at the end of 2025, when online penetration stood at 89.6 percent.




• Ukraine was home to 23.0 million social media user identities in October 2025, equating to 58.5 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Ukraine for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Ukraine.

Population of Ukraine in 2026

Data from the United Nations indicates that the population of Ukraine stood at 39.3 million in October 2025.

The same dataset also shows that Ukraine’s population increased by 1.3 million (+3.3 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 70.5 percent of Ukraine’s population lived in urban centres, whereas 29.5 percent lived in rural areas.

At that time, 53.5 percent of Ukraine’s population was female, while 46.5 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Ukraine’s population by age

At the end of 2025, the median age of Ukraine’s population was 41.8, with half of Ukraine’s population above this age, and the other half of the population below it.

For added context, here’s how Ukraine’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 3.4 percent was between the ages of 0 and 4.

• 8.0 percent was between the ages of 5 and 12.

• 5.8 percent was between the ages of 13 and 17.

• 7.2 percent was between the ages of 18 and 24.

• 12.3 percent was between the ages of 25 and 34.

• 16.8 percent was between the ages of 35 and 44.

• 13.8 percent was between the ages of 45 and 54.

• 13.7 percent was between the ages of 55 and 64.

• 19.0 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Ukraine in 2026

Data from GSMA Intelligence shows that there were 55.0 million cellular mobile connections in Ukraine at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Ukraine were equivalent to 140 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Ukraine decreased by 1.4 million (-2.5 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 93.9 percent of mobile connections in Ukraine can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Ukraine in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 35.3 million internet users in Ukraine in October 2025.

This means that Ukraine’s internet penetration rate stood at 89.6 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Ukraine increased by 3.9 million (+12.4 percent) between October 2024 and October 2025.

And for added perspective, Ukraine’s internet adoption rate (i.e. the percentage of the total population that uses the internet) increased by a relative 8.8 percent (+726 basis points) during the same period.

But these user figures also suggest that 4.07 million people in Ukraine did not use the internet at the end of 2025, suggesting that 10.4 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Ukraine in 2026

Figures published by Ookla indicate that internet users in Ukraine could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median mobile internet download speed via cellular data networks*: 58.73 Mbps.

• Median fixed internet download speed: 88.01 Mbps.

Ookla’s data reveals that the median mobile internet download speed in Ukraine increased by 38.66 Mbps (+193 percent) in the twelve months to August 2025.

Meanwhile, the company’s data shows that the download speed of the typical fixed internet connection in Ukraine increased by 6.17 Mbps (+7.5 percent) during the same period.

*Note: values for mobile internet connection speeds only include data transfer via cellular mobile networks (e.g. 3G, 4G, and 5G connections), and do not represent the speed of mobile connections via WiFi where the WiFi router connects to the internet via “fixed” infrastructure.

Social media statistics for Ukraine in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 23.0 million active social media user identities in Ukraine in October 2025.

For perspective, this figure was equivalent to 58.5 percent of Ukraine’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Ukraine increased by 1.4 million (+6.5 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 20.8 million user identities aged 18 and above using social media in Ukraine at the end of 2025, which was equivalent to 63.8 percent of the total population aged 18 and above.

At that time, 51.6 percent of Ukraine’s social media user identities were female, while 48.4 percent were male.

And for added context, it may be helpful to know that 65.2 percent of Ukraine’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

YouTube users in Ukraine in 2026

Google’s advertising resources indicate that YouTube had 23.0 million users in Ukraine in late 2025.

It’s important to stress that these advertising reach figures do not necessarily represent the same thing as monthly active user figures though, and there may be meaningful differences between the size of YouTube’s ad audience and its total active user base.

Caveats aside, the company’s own data suggests that YouTube’s ad reach in late 2025 was equivalent to 58.5 percent of Ukraine’s total population at the end of the year.

To put those figures in perspective, YouTube ads reached 65.2 percent of Ukraine’s total internet user base (regardless of age) in October 2025.

At that time, 53.9 percent of YouTube’s adult ad audience in Ukraine was female, while 46.1 percent was male.

Note: at the time of report production, Google’s advertising resources only published audience gender data for “female” and “male” users.

YouTube user growth in Ukraine

Data published in Google’s own ad planning tools show that YouTube’s potential ad reach in Ukraine increased by 1.40 million (+6.5 percent) between the end of 2024 and late 2025.

Meanwhile, on a quarter-by-quarter basis, the same data show that the number of users that marketers could reach with ads on YouTube in Ukraine decreased by 800 thousand* (-3.4 percent) between July 2025 and October 2025.

However, it’s worth noting that Google only publishes updates to its figures for YouTube reach every three to six months, and actual reach may have evolved since this data was published in Google’s ad planning tools.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more YouTube stats ? Click here to explore our in-depth YouTube data for all available countries.

Facebook users in Ukraine in 2026

Data published in Meta’s advertising resources indicate that Facebook had 14.2 million users in Ukraine in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Ukraine

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Ukraine increased by 750 thousand (+5.6 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Ukraine increased by 100 thousand (+0.7 percent) in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Ukraine

Facebook’s ad reach in Ukraine was equivalent to 36.0 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 40.6 percent of the “eligible” audience in Ukraine used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 43.1 percent of adults aged 18 and above in Ukraine used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Ukraine was equivalent to 40.1 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 60.1 percent of Facebook’s adult ad audience in Ukraine was female, while 39.9 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Ukraine in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 12.6 million users in Ukraine in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Ukraine was equivalent to 32.0 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 36.1 percent of the “eligible” audience in Ukraine used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 37.8 percent of adults aged 18 and above in Ukraine used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Ukraine at the end of 2025 was equivalent to 35.7 percent of the local internet user base (regardless of age).

In late 2025, 61.8 percent of Instagram’s adult ad audience in Ukraine was female, while 38.2 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Ukraine

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Ukraine increased by 850 thousand (+7.2 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Ukraine increased by 300 thousand (+2.4 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

TikTok users in Ukraine in 2026

Figures published in TikTok’s advertising resources indicate that TikTok had 19.0 million users aged 18 and above in Ukraine in late 2025.

Note that TikTok allows marketers to target TikTok ads to users aged 13 and above via its advertising tools, but these tools only show audience data for users aged 18 and above.

And for context, TikTok’s figures indicate that TikTok ads reached 58.4 percent of all adults aged 18 and above in Ukraine at the end of 2025.

Meanwhile, TikTok’s ad reach in Ukraine was equivalent to 53.9 percent of the local internet user base at the end of the year, regardless of age.

In late 2025, 44.7 percent of TikTok’s adult ad audience in Ukraine was female, whereas 55.3 percent was male.

Note: at the time of report production, TikTok’s advertising resources only published audience gender data for “female” and “male” users.

TikTok user growth in Ukraine

Data published in TikTok’s own ad planning tools show that TikTok’s potential ad reach in Ukraine increased by 2.40 million (+14.4 percent) between the end of 2024 and late 2025.

Meanwhile, figures indicate that the potential reach of ads on TikTok in Ukraine increased by 146 thousand (+0.8 percent) between July 2025 and October 2025.

Having said that, ad audiences often only account for a subset of a platform’s total users, and given that TikTok’s ad tools only publish data for users aged 18 and above, it’s important to remember that trends in TikTok’s ad reach figures may not necessarily match changes in the platform’s overall user base.

▶ Looking for more TikTok stats? Click here to explore our in-depth TikTok data for every available country.

LinkedIn users in Ukraine in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 6.30 million “members” in Ukraine in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Ukraine was equivalent to 16.0 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 19.3 percent of Ukraine’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Ukraine was equivalent to 17.9 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 47.1 percent of LinkedIn’s ad audience in Ukraine was female, while 52.9 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Ukraine

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Ukraine increased by 700 thousand (+12.5 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Ukraine increased by 100 thousand (+1.6 percent) between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Ukraine in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 7.60 million users in Ukraine in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Ukraine was equivalent to 19.3 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 21.8 percent of the “eligible” audience in Ukraine used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 23.5 percent of adults aged 18 and above in Ukraine used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Ukraine at that time was equivalent to 21.6 percent of the local internet user base (regardless of age).

At the end of 2025, 64.1 percent of Messenger’s ad audience in Ukraine was female, while 35.3 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Ukraine

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Ukraine increased by 200 thousand (+2.7 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Ukraine decreased by 150 thousand* (-1.9 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

*Important note: to make better sense of these trends, please refer to our guidance on interpreting declines in platform reach towards the end of the YouTube section above.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

X users in Ukraine in 2026

Numbers published in X’s advertising resources indicate that X had 1.79 million users in Ukraine in late 2025.

This figure means that X’s ad reach in Ukraine was equivalent to 4.5 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 5.1 percent of the “eligible” audience in Ukraine used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 4.1 percent of adults aged 18 and above in Ukraine used X at the end of 2025.

And for additional context, X’s ad reach in Ukraine was equivalent to 5.1 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 33.1 percent of X’s adult ad audience in Ukraine was female, while 66.8 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Ukraine

Data published in X’s own ad planning tools show that X’s potential ad reach in Ukraine increased by 97.7 thousand (+5.8 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Ukraine increased by 155 thousand (+9.5 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Threads users in Ukraine in 2026

Numbers published in Meta’s advertising tools indicate that Threads had 1.75 million users in Ukraine in late 2025.

The company’s regularly revised figures suggest that Threads’s ad reach in Ukraine was equivalent to 4.4 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Threads, so it’s also worth highlighting that 5.0 percent of the “eligible” audience in Ukraine used Threads at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 5.4 percent of adults aged 18 and above in Ukraine used Threads at the end of 2025.

Similarly, it may be helpful to know that Threads’s ad reach in Ukraine at the end of 2025 was equivalent to 5.0 percent of the local internet user base (regardless of age).

In late 2025, 62.0 percent of Threads’s adult ad audience in Ukraine was female, while 38.0 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Threads stats? Click here to explore our in-depth Threads data for every country in the world.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Ukraine:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Ukraine over the years.




• Explore all of our reports on countries in the Eastern Europe region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Ukraine report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Uganda.

This page contains all the data, insights, and trends you need to help you understand how people in Uganda use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Uganda, or if you’re looking for data on digital trends and behaviours in Uganda for other years, you can find DataReportal’s full collection of (free!) reports on Uganda by clicking here.

You’ll also find the complete Digital 2026 report for Uganda in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Uganda this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Uganda in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Uganda in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Uganda in 2026:

• A total of 40.9 million cellular mobile connections were active in Uganda in late 2025, with this figure equivalent to 79.1 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 11.4 million individuals using the internet in Uganda at the end of 2025, when online penetration stood at 22.0 percent.




• Uganda was home to 2.40 million social media user identities in October 2025, equating to 4.6 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Uganda for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Uganda.

Population of Uganda in 2026

Data from the United Nations indicates that the population of Uganda stood at 51.7 million in October 2025.

The same dataset also shows that Uganda’s population increased by 1.4 million (+2.7 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 28.2 percent of Uganda’s population lived in urban centres, whereas 71.8 percent lived in rural areas.

At that time, 50.4 percent of Uganda’s population was female, while 49.6 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Uganda’s population by age

At the end of 2025, the median age of Uganda’s population was 16.9, with half of Uganda’s population above this age, and the other half of the population below it.

For added context, here’s how Uganda’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 15.9 percent was between the ages of 0 and 4.

• 22.2 percent was between the ages of 5 and 12.

• 12.2 percent was between the ages of 13 and 17.

• 14.4 percent was between the ages of 18 and 24.

• 15.5 percent was between the ages of 25 and 34.

• 9.1 percent was between the ages of 35 and 44.

• 5.4 percent was between the ages of 45 and 54.

• 3.2 percent was between the ages of 55 and 64.

• 2.2 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Uganda in 2026

Data from GSMA Intelligence shows that there were 40.9 million cellular mobile connections in Uganda at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Uganda beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Uganda were equivalent to 79.1 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Uganda increased by 3.1 million (+8.2 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 91.6 percent of mobile connections in Uganda can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Uganda in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 11.4 million internet users in Uganda in October 2025.

This means that Uganda’s internet penetration rate stood at 22.0 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Uganda increased by 586 thousand (+5.4 percent) between October 2024 and October 2025.

And for added perspective, Uganda’s internet adoption rate (i.e. the percentage of the total population that uses the internet) increased by a relative 2.6 percent (+56 basis points) during the same period.

But these user figures also suggest that 40.3 million people in Uganda did not use the internet at the end of 2025, suggesting that 78.0 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Internet connection speeds in Uganda in 2026

Figures published by Ookla indicate that internet users in Uganda could have expected the following internet connection speeds at the end of 2025, reported in megabits per second (Mbps):

• Median fixed internet download speed: 28.80 Mbps.

Ookla’s data shows that the download speed of the typical fixed internet connection in Uganda increased by 11.71 Mbps (+68.5 percent) in the twelve months to August 2025.

Social media statistics for Uganda in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 2.40 million active social media user identities in Uganda in October 2025.

For perspective, this figure was equivalent to 4.6 percent of Uganda’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in Uganda increased by 150 thousand (+6.7 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 2.40 million user identities aged 18 and above using social media in Uganda at the end of 2025, which was equivalent to 9.3 percent of the total population aged 18 and above.

At that time, 36.0 percent of Uganda’s social media user identities were female, while 64.0 percent were male.

And for added context, it may be helpful to know that 21.1 percent of Uganda’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Facebook users in Uganda in 2026

Data published in Meta’s advertising resources indicate that Facebook had 2.40 million users in Uganda in late 2025.

However, Meta has made important changes to the way its advertising resources report audience reach data over recent months — including making meaningful revisions to published audience data — so the figures shown here may not be directly comparable with figures published in our previous reports.

To learn more about these changes, please see our extensive notes on data.

Facebook user growth in Uganda

Figures published in Meta’s own tools indicate that Facebook’s potential ad reach in Uganda increased by 150 thousand (+6.7 percent) between October 2024 and October 2025.

For more recent context, the same data show that the number of users that marketers could reach with ads on Facebook in Uganda remained unchanged in the three months between July 2025 and October 2025.

However, it’s important to stress that Meta’s advertising reach figures are not the same as the active user figures that the company may report in its investor earnings announcements, and they should not be interpreted as such.

As Meta states in a note published in its ad planning tools,

“Estimated audience size is not a proxy for monthly or daily active users, or for engagement. Estimates aren’t designed to match population, census estimates or other sources, and may differ depending on factors such as how many accounts across Meta technologies a person has, how many temporary visitors are in a particular geographic location at a given time, and Meta user-reported demographics.”

As a result, changes in ad reach may not necessarily indicate any change in the overall user bases of Meta’s platforms.

But despite these caveats, Meta’s ad reach data still offers valuable insights into how Facebook use is evolving, so let’s take a closer look.

Facebook adoption in Uganda

Facebook’s ad reach in Uganda was equivalent to 4.6 percent of the total population at the end of 2025.

Meta only allows people aged 13 and above to use Facebook though, and it’s worth highlighting that 7.5 percent of the “eligible” audience in Uganda used Facebook at the time of writing.

Furthermore, it may be useful to know that the company’s data indicates that 9.3 percent of adults aged 18 and above in Uganda used Facebook at the end of 2025.

And for additional context, Facebook’s ad reach in Uganda was equivalent to 21.2 percent of the local internet user base (regardless of age) in October 2025.

At the end of 2025, 35.1 percent of Facebook’s adult ad audience in Uganda was female, while 62.5 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

▶ Looking for more Facebook stats? Click here to explore our in-depth Facebook data for every country in the world.

Instagram users in Uganda in 2026

Numbers published in Meta’s advertising tools indicate that Instagram had 883 thousand users in Uganda in late 2025.

The company’s regularly revised figures suggest that Instagram’s ad reach in Uganda was equivalent to 1.7 percent of the total population at the end of the year.

However, Meta only allows people aged 13 and above to use Instagram, so it’s also worth highlighting that 2.8 percent of the “eligible” audience in Uganda used Instagram at the time of report production.

Meanwhile, data published in the company’s ad tools indicate that 3.4 percent of adults aged 18 and above in Uganda used Instagram at the end of 2025.

Similarly, it may be helpful to know that Instagram’s ad reach in Uganda at the end of 2025 was equivalent to 7.8 percent of the local internet user base (regardless of age).

In late 2025, 41.7 percent of Instagram’s adult ad audience in Uganda was female, while 58.3 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Instagram user growth in Uganda

Data published in Meta’s planning tools show that Instagram’s potential ad reach in Uganda increased by 144 thousand (+19.4 percent) between October 2024 and October 2025.

On a quarterly basis, the company’s data also reveal that the size of Instagram’s ad audience in Uganda increased by 58.8 thousand (+7.1 percent) between July 2025 and October 2025.

As we noted in the Facebook section above though, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

▶ Looking for more Instagram stats? Click here to explore our in-depth Instagram data for every country in the world.

LinkedIn users in Uganda in 2026

Figures published in LinkedIn’s advertising resources indicate that LinkedIn had 1.80 million “members” in Uganda in late 2025.

Note that LinkedIn’s advertising tools publish audience reach data based on total registered members, rather than the monthly active users that form the basis of the ad reach figures published by most other social media platforms.

As a result, these LinkedIn figures are not directly comparable with the figures for other social media platforms published on this page, or those shown in our Digital 2026 reports.

But caveats aside, the company’s own advertising reach figures suggest that LinkedIn’s audience in Uganda was equivalent to 3.5 percent of the total population at the end of 2025.

LinkedIn’s advertising tools only publish data for users aged 18 and above though, so it may be more representative to state that LinkedIn’s ads reached 7.0 percent of Uganda’s population aged 18 and above in late 2025.

Meanwhile, LinkedIn’s ad reach in Uganda was equivalent to 15.8 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, 39.1 percent of LinkedIn’s ad audience in Uganda was female, while 60.9 percent was male.

Note: at the time of report production, LinkedIn’s advertising resources only published audience gender data for “female” and “male” users.

LinkedIn user growth in Uganda

Data published in LinkedIn’s planning tools show that LinkedIn’s potential ad reach in Uganda increased by 300 thousand (+20.0 percent) between the end of 2024 and the end of 2025.

On a quarterly basis, the company’s data reveal that the size of LinkedIn’s ad audience in Uganda remained unchanged between July 2025 and October 2025.

However, because LinkedIn’s ad audience figures are based on total registered members rather than monthly active users, it’s unclear whether these trends might reflect changes in active LinkedIn use too.

▶ Looking for more LinkedIn stats? Click here to explore our in-depth LinkedIn data for countries all over the world.

Messenger users in Uganda in 2026

Data published in Meta’s advertising resources indicate that ads on Messenger reached 405 thousand users in Uganda in late 2025.

The company’s frequently adjusted audience numbers suggest that Messenger’s ad reach in Uganda was equivalent to 0.8 percent of the total population at the end of the year.

Meta only allows people aged 13 and above to use Messenger though, so it’s worth highlighting that 1.3 percent of the “eligible” audience in Uganda used Messenger at the time of writing.

Moreover, data published in the company’s ad tools indicate that 1.6 percent of adults aged 18 and above in Uganda used Messenger at the end of 2025.

And for additional context, Messenger’s ad reach in Uganda at that time was equivalent to 3.6 percent of the local internet user base (regardless of age).

At the end of 2025, 36.5 percent of Messenger’s ad audience in Uganda was female, while 63.5 percent was male.

Note: at the time of report production, Meta’s advertising tools only showed audience gender data for “female” and “male” users. However, the published figures for “female” and “male” users do not always sum to the published total figure, so the gender share values shown here may not sum to 100 percent.

Messenger user growth in Uganda

Data published in Meta’s planning tools show that Messenger’s potential ad reach in Uganda increased by 3,100 (+0.8 percent) between October 2024 and October 2025.

And on a quarterly basis, the company’s data reveal that the size of Messenger’s ad audience in Uganda decreased by 19.1 thousand* (-4.5 percent) between July 2025 and October 2025.

However, as we noted in the Facebook section above, changes in the audience reach figures published in Meta’s ad planning tools do not necessarily correlate with overall changes in its platforms’ active user bases.

*Important note: in addition to regular changes in active user numbers, social media platforms may revise or “correct” the audience reach figures that they report in their advertising tools, and these interventions may result in an apparent decline in reported reach.

For example, platforms may remove accounts that do not meet their terms of service — such as when users create duplicate or “false” accounts — or when they suspect accounts to be engaging in “inauthentic” activity.

On occasion, these platform “corrections” may result in meaningful changes in reported reach, and such adjustments may significantly distort trends and values for change over time.

However, in many cases, such declines in reported ad reach do not indicate any change in legitimate platform use by “real” humans, and should not be interpreted as such.

As a result, we recommend significant caution when interpreting trends relating to negative changes in reported audience reach.

Please see our detailed notes on data to learn whether our analysis has detected such changes in relevant figures.

▶ Looking for more Messenger stats? Click here to explore our in-depth Messenger data for every country in the world.

Reddit users in Uganda in 2026

Data published in Reddit’s advertising resources indicate that Reddit had 124 thousand users in Uganda in late 2025.

This figure means that Reddit’s ad reach in Uganda was equivalent to 0.2 percent of the total population at the end of the year.

However, Reddit only allows people aged 13 and above to create user accounts on its platform, so it may be helpful to know that Reddit’s reported ad reach figure was equal to 0.4 percent of the “eligible” audience in Uganda in late 2025.

Meanwhile, Reddit’s ad reach in Uganda was equivalent to 1.1 percent of the local internet user base, regardless of age.

Reddit user growth in Uganda

For perspective, data published in Reddit’s own ad planning tools show that Reddit’s potential ad reach in Uganda increased by 98.6 thousand (+386 percent*) between the end of 2024 and late 2025.

On a quarter-by-quarter basis, the number of users that marketers could reach with ads on Reddit in Uganda increased by 23.8 thousand (+23.7 percent) between July 2025 and October 2025.

However, remember that these advertising reach figures do not represent monthly active user numbers, and the size of Reddit’s ad audience may be significantly different to its total active user base.

*Advisory: we’re aware of some unusually large changes in Reddit’s reported ad reach over recent months, but we have elected to republish these changes in source data “as is”, in order to enable readers to make their own judgements. However, as noted above, please remember that changes in Reddit’s reported ad reach may not be representative of changes in the platform’s active user base.

▶ Looking for more Reddit stats? Click here to explore our in-depth Reddit data for all available countries.

X users in Uganda in 2026

Numbers published in X’s advertising resources indicate that X had 789 thousand users in Uganda in late 2025.

This figure means that X’s ad reach in Uganda was equivalent to 1.5 percent of the total population at the time.

However, it’s important to stress that these advertising reach figures are not the same as monthly active user figures, and there may be meaningful differences between the size of X’s ad audience and its total active user base.

Meanwhile, X only allows people aged 13 and above to use its platform, so it’s worth adding that the latest figures suggest that 2.5 percent of the “eligible” audience in Uganda used X at the time of report production.

Furthermore, data published in the company’s ad tools indicate that 2.9 percent of adults aged 18 and above in Uganda used X at the end of 2025.

And for additional context, X’s ad reach in Uganda was equivalent to 7.0 percent of the local internet user base (regardless of age) at the end of the year.

In late 2025, the company’s own data indicated that 25.8 percent of X’s adult ad audience in Uganda was female, while 74.2 percent was male.

However, X appears to infer its users’ gender, by analysing signals such as the name that users enter in their profile, and their broader activity on the platform.

This contrasts with the gender data offered in the advertising tools of platforms like Facebook, which tend to rely on gender details that users themselves enter in their own profile.

Moreover, our analysis suggests that X’s inferences may be less representative of users’ actual gender in countries where English is not the dominant language.

For example, consumer research findings published by GWI often offer a different picture of X use by gender compared with X’s own audience data.

Having said that, the apparent gender “skew” that frequently appears in X’s inferred gender data may also be due in part to the high number of legitimate but “non-human” accounts that feature in X’s active user data, including accounts that represent businesses and brands, animals, music groups, and various other entities [note that X doesn’t currently distinguish between “people” and other types of account in the ways that platforms like Facebook and Instagram do].

Regardless of the cause though, we’d advise caution when analysing or interpreting X’s reported figures for use by gender.

X user growth in Uganda

Data published in X’s own ad planning tools show that X’s potential ad reach in Uganda increased by 148 thousand (+23.2 percent) between the end of 2024 and late 2025.

Meanwhile, the same data show that the number of users that marketers could reach with ads on X in Uganda increased by 13.5 thousand (+1.7 percent) between July 2025 and October 2025.

However, please note that the figures published in X’s planning tools are liable to significant fluctuation — even over short periods of time — and these anomalies may impact the reliability and representativeness of these change figures.

Moreover, we’ve identified some unusual trends in the data reported in X’s advertising tools in recent months, so we’d advise caution when it comes to analysing changes over time in these X reach figures.

▶ Looking for more X stats? Click here to explore our in-depth X data for countries everywhere.

Additional resources

Just before we get to the full report, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Uganda:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Uganda over the years.




• Explore all of our reports on countries in the Eastern Africa region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Full report

You’ll find our complete Digital 2026: Uganda report in the embed below (click here if you can’t see that, or if you can’t move through the slides).

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Tuvalu.

This page explores the adoption and use of connected devices and services in Tuvalu in 2026.

If you want to know whether this is our most recent report on Tuvalu, or if you’re looking for data on digital trends and behaviours in Tuvalu for other years, you can find DataReportal’s full collection of (free!) reports on Tuvalu by clicking here.

You’ll find a summary of key statistics in the “overview graphic” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Tuvalu this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Tuvalu in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

OK, ready to start exploring the data?

The “state of digital” in Tuvalu in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Tuvalu in 2026:

• A total of 4,956 cellular mobile connections were active in Tuvalu in late 2025, with this figure equivalent to 52.4 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 7,027 individuals using the internet in Tuvalu at the end of 2025, when online penetration stood at 74.3 percent.




• Tuvalu was home to 3,550 social media user identities in October 2025, equating to 37.5 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Tuvalu for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Tuvalu.

Population of Tuvalu in 2026

Data from the United Nations indicates that the population of Tuvalu stood at 9,456 in October 2025.

The same dataset also shows that Tuvalu’s population decreased by 149 (-1.6 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 67.7 percent of Tuvalu’s population lived in urban centres, whereas 32.3 percent lived in rural areas.

At that time, 48.8 percent of Tuvalu’s population was female, while 51.2 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Tuvalu’s population by age

At the end of 2025, the median age of Tuvalu’s population was 24.2, with half of Tuvalu’s population above this age, and the other half of the population below it.

For added context, here’s how Tuvalu’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 10.8 percent was between the ages of 0 and 4.

• 18.2 percent was between the ages of 5 and 12.

• 9.7 percent was between the ages of 13 and 17.

• 11.1 percent was between the ages of 18 and 24.

• 14.0 percent was between the ages of 25 and 34.

• 10.2 percent was between the ages of 35 and 44.

• 9.0 percent was between the ages of 45 and 54.

• 10.0 percent was between the ages of 55 and 64.

• 7.0 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Tuvalu in 2026

Data from GSMA Intelligence shows that there were 4,956 cellular mobile connections in Tuvalu at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Tuvalu beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Tuvalu were equivalent to 52.4 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Tuvalu increased by 168 (+3.5 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 100 percent of mobile connections in Tuvalu can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Tuvalu in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 7,027 internet users in Tuvalu in October 2025.

This means that Tuvalu’s internet penetration rate stood at 74.3 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Tuvalu decreased by 111 (-1.6 percent) between October 2024 and October 2025.

And for added perspective, Tuvalu’s internet adoption rate (i.e. the percentage of the total population that uses the internet) remained unchanged during the same period.

But these user figures also suggest that 2,429 people in Tuvalu did not use the internet at the end of 2025, suggesting that 25.7 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for Tuvalu in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 3,550 active social media user identities in Tuvalu in October 2025.

For perspective, this figure was equivalent to 37.5 percent of Tuvalu’s total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 3,550 users aged 18 and above using social media in Tuvalu at the end of 2025, which was equivalent to 61.2 percent of the total population aged 18 and above.

At that time, 51.9 percent of Tuvalu’s social media user identities were female, while 48.1 percent were male.

And for added context, it may be helpful to know that 50.5 percent of Tuvalu’s total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

Additional resources

Just before we get to the overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for Tuvalu:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for Tuvalu over the years.




• Explore all of our reports on countries in the Oceania region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Overview graphic

You’ll find a handy overview of the current “state of digital” in Tuvalu in the graphic below.

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for the Turks and Caicos Islands.

This page explores the adoption and use of connected devices and services in the Turks and Caicos Islands in 2026.

If you want to know whether this is our most recent report on Turks and Caicos, or if you’re looking for data on digital trends and behaviours in the Turks and Caicos Islands for other years, you can find DataReportal’s full collection of (free!) reports on Turks and Caicos by clicking here.

You’ll find a summary of key statistics in the “overview graphic” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Turks and Caicos this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in the Turks and Caicos Islands in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

OK, ready to start exploring the data?

The “state of digital” in the Turks and Caicos Islands in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Turks and Caicos in 2026:

• A total of 64.4 thousand cellular mobile connections were active in the Turks and Caicos Islands in late 2025, with this figure equivalent to 137 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 28.1 thousand individuals using the internet in Turks and Caicos at the end of 2025, when online penetration stood at 60.0 percent.




• Turks and Caicos was home to 35.7 thousand social media user identities in October 2025, equating to 76.1 percent of the total population.*

These headline stats offer a great overview of the “state of digital” in the Turks and Caicos Islands for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of the Turks and Caicos Islands.

*Note: while it may seem implausible that social media user numbers could exceed internet user numbers, there may be various reasons for this apparent “mismatch”, many of which do not entail or imply any actual error in the source data or its subsequent treatment. As a result, we’ve elected to report the data “as is”, in order to enable readers to form their own judgements. Please see our detailed notes on data to learn more about the potential causes of this anomaly, and to read our guidance on how to interpret this data.

Population of the Turks and Caicos Islands in 2026

Data from the United Nations indicates that the population of the Turks and Caicos Islands stood at 46.9 thousand in October 2025.

The same dataset also shows that Turks and Caicos’ population increased by 315 (+0.7 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 94.6 percent of Turks and Caicos’ population lived in urban centres, whereas 5.4 percent lived in rural areas.

At that time, 50.0 percent of Turks and Caicos’ population was female, while 50.0 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

The Turks and Caicos Islands’ population by age

At the end of 2025, the median age of the Turks and Caicos Islands’ population was 39.2, with half of the Turks and Caicos Islands’ population above this age, and the other half of the population below it.

For added context, here’s how the Turks and Caicos Islands’ total population broke down by age group at the end of the year, according to the United Nations’ data:

• 5.4 percent was between the ages of 0 and 4.

• 8.6 percent was between the ages of 5 and 12.

• 5.3 percent was between the ages of 13 and 17.

• 7.9 percent was between the ages of 18 and 24.

• 14.1 percent was between the ages of 25 and 34.

• 17.3 percent was between the ages of 35 and 44.

• 17.0 percent was between the ages of 45 and 54.

• 12.7 percent was between the ages of 55 and 64.

• 11.7 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in the Turks and Caicos Islands in 2026

Data from GSMA Intelligence shows that there were 64.4 thousand cellular mobile connections in the Turks and Caicos Islands at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

Indeed, GSMA Intelligence’s numbers indicate that mobile connections in Turks and Caicos were equivalent to 137 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Turks and Caicos increased by 2,239 (+3.6 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 99.0 percent of mobile connections in Turks and Caicos can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in the Turks and Caicos Islands in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 28.1 thousand internet users in the Turks and Caicos Islands in October 2025.

This means that the Turks and Caicos Islands’ internet penetration rate stood at 60.0 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.

Kepios’s analysis of this data indicates that the number of internet users in Turks and Caicos increased by 1,113 (+4.1 percent) between October 2024 and October 2025.

And for added perspective, the Turks and Caicos Islands’ internet adoption rate (i.e. the percentage of the total population that uses the internet) increased by a relative 3.4 percent (+198 basis points) during the same period.

But these user figures also suggest that 18.8 thousand people in Turks and Caicos did not use the internet at the end of 2025, suggesting that 40.0 percent of the population remained “offline” at the end of the year.

However, complexities associated with the collection and analysis of internet user data mean that it can often take several months before research is ready for publication.

As a result, the latest published figures for internet use may under-represent current realities, and actual rates for internet adoption and year-on-year growth may be higher than the figures shown here suggest.

Please see our comprehensive notes on data for further details.

Social media statistics for the Turks and Caicos Islands in 2026

Proprietary analysis conducted by Kepios on behalf of DataReportal indicates that there were 35.7 thousand active social media user identities in the Turks and Caicos Islands in October 2025.

For perspective, this figure was equivalent to 76.1 percent of the Turks and Caicos Islands’ total population at the end of 2025.

However, while Kepios’s methodology strives to “de-duplicate” social media users across different social platforms — and, wherever possible, to remove accounts that do not represent individual human users — it’s important to stress that our social media user identities figures may not represent unique individuals (see our detailed notes on data to learn why).

Moreover, due to complexities associated with de-duplicating users across different social platforms, the methodology that we use to calculate social media user identities may sometimes only factor users of the social media platform that has the largest active audience in the respective country at the time of report production.

As a result, the figures that we publish for a country’s overall social media use may sometimes look very similar to the statistics that we publish for the most popular social media platform in that country.

Separately, please also note that the signals and sources that we rely on to inform these social media figures make regular changes and corrections to their data.

Consequently, the values for social media use shown here might appear to be quite different to the numbers that we published in previous years.

Because of this, we advise significant caution when comparing the values for social media user identities published in this year’s reports with those published in previous years, especially because changes in our reported values may be the result of “corrections” in the source data, and not all trends will be the result of changes in actual user behaviour.

This is particularly pertinent when it comes to trends in social media use over time, and we recommend that readers use the change figures published below, rather than trying to re-calculate growth figures using data published in our previous reports.

And on that note, Kepios’s analysis shows that social media user identities in the Turks and Caicos Islands increased by 2,050 (+6.1 percent) between late 2024 and the end of 2025.

Turning our attention to user demographics, data published in the ad planning tools of top social media platforms indicates that there were 35.5 thousand users aged 18 and above using social media in Turks and Caicos at the end of 2025, which was equivalent to 93.7 percent of the total population aged 18 and above.

At that time, 43.0 percent of Turks and Caicos’ social media user identities were female, while 57.0 percent were male.

And for added context, it may be helpful to know that 126.9 percent* of the Turks and Caicos Islands’ total internet user base (regardless of age) used at least one social media platform in October 2025.

Note: due to source data limitations, we’re only able to report gender data for “female” and “male”.

*Advisory: we’re aware that usage rates in excess of 100 percent of the population, of the “eligible” population, and / or of internet users may seem implausible, but we’ve elected to republish source data “as is”, in order to enable readers to make their own judgements. Please see our detailed notes on data to learn more about potential causes of these anomalies.

Additional resources

Just before we get to the overview graphic, here are some suggestions for further reading, which will provide additional context for our full set of Digital 2026 numbers for the Turks and Caicos Islands:

• Read our complete Digital 2026 Global Overview Report to get a comprehensive overview of the “state of digital” around the world in 2026.




• Click here to see all of the Global Digital Reports we’ve published for the Turks and Caicos Islands over the years.




• Explore all of our reports on countries in the Caribbean region by clicking here.




• Find all of the reports in the Digital 2026 series via this handy index page.




• Visit our complete online library to see all of the (free!) reports in the Global Digital Reports series.




• If you’d like to receive updates when we publish new reports, click here to sign up for our newsletter.

Overview graphic

You’ll find a handy overview of the current “state of digital” in the Turks and Caicos Islands in the graphic below.

NEED THE LATEST DATA?

We publish regular updates to content in the Global Digital Reports series.
Please click here to ensure you’re using our latest data for Turkmenistan.

This page contains all the data, insights, and trends you need to help you understand how people in Turkmenistan use digital devices, online platforms, and connected services in 2026.

If you want to know whether this is our most recent report on Turkmenistan, or if you’re looking for data on digital trends and behaviours in Turkmenistan for other years, you can find DataReportal’s full collection of (free!) reports on Turkmenistan by clicking here.

You’ll also find the complete Digital 2026 report for Turkmenistan in the “full report” section towards the bottom of this page, but we’ll start this article by taking a look at the essential headline numbers for Turkmenistan this year.

Just before that, you might like to know that this year’s report is brought to you with the support of Kepios.

A note on dates

To align our reporting more closely with our readers’ digital planning cycles, please be aware that we published our Digital 2026 reports at the end of 2025.

As a result, many of the data points we’ll reference in this article are from late 2025.

For reassurance, these data points reflect the latest available data in October 2025, so they’re still highly representative of digital adoption and evolving preferences and behaviours in Turkmenistan in 2026.

However, because we’ve changed our publication cycle since our Digital 2025 reports, please pay close attention to the dates and time periods stated in this article and in our accompanying Digital 2026 reports, and avoid calculating values for change over time by referencing data published in our previous reports and articles.

We’ve included a wealth of figures for change over time within this article, and you’ll find even more within the full report at the bottom of this page.

OK, ready to start exploring the data?

The “state of digital” in Turkmenistan in 2026

Here are DataReportal’s essential headlines for the adoption and use of connected devices and services in Turkmenistan in 2026:

• A total of 5.24 million cellular mobile connections were active in Turkmenistan in late 2025, with this figure equivalent to 68.5 percent of the total population. However, note that some of these connections may only include services such as voice and SMS, and some may not include access to the internet.




• There were 3.53 million individuals using the internet in Turkmenistan at the end of 2025, when online penetration stood at 46.1 percent.




• Turkmenistan was home to 388 thousand social media user identities in October 2025, equating to 5.1 percent of the total population.

These headline stats offer a great overview of the “state of digital” in Turkmenistan for 2026, but in order to make sense of how digital trends and behaviours have been evolving, we need to dig deeper into the data.

So, let’s take a closer look at what the numbers tell us, starting with some valuable context relating to the population of Turkmenistan.

Population of Turkmenistan in 2026

Data from the United Nations indicates that the population of Turkmenistan stood at 7.65 million in October 2025.

The same dataset also shows that Turkmenistan’s population increased by 123 thousand (+1.6 percent) between the end of 2024 and the end of 2025.

Meanwhile, in late 2025, 55.2 percent of Turkmenistan’s population lived in urban centres, whereas 44.8 percent lived in rural areas.

At that time, 50.9 percent of Turkmenistan’s population was female, while 49.1 percent of the population was male.

Note: gender data were only available for “female” and “male” at the time of report production.

Turkmenistan’s population by age

At the end of 2025, the median age of Turkmenistan’s population was 26.9, with half of Turkmenistan’s population above this age, and the other half of the population below it.

For added context, here’s how Turkmenistan’s total population broke down by age group at the end of the year, according to the United Nations’ data:

• 10.3 percent was between the ages of 0 and 4.

• 17.1 percent was between the ages of 5 and 12.

• 8.8 percent was between the ages of 13 and 17.

• 9.3 percent was between the ages of 18 and 24.

• 17.1 percent was between the ages of 25 and 34.

• 14.1 percent was between the ages of 35 and 44.

• 10.8 percent was between the ages of 45 and 54.

• 7.8 percent was between the ages of 55 and 64.

• 4.8 percent was aged 65 and above.

Note: percentages may not sum to 100 percent due to rounding.

Mobile connections in Turkmenistan in 2026

Data from GSMA Intelligence shows that there were 5.24 million cellular mobile connections in Turkmenistan at the end of 2025.

For perspective, many people make use of more than one mobile connection, so it’s not unusual for mobile connection figures to significantly exceed figures for total population.

For example, the same person might have one mobile connection for personal use, but also use a separate mobile connection for work activities. The rise of eSIMs has made this even easier over recent years.

However, this practice hasn’t yet pushed mobile connectivity rates in Turkmenistan beyond 100 percent, and GSMA Intelligence’s numbers indicate that mobile connections in Turkmenistan were equivalent to 68.5 percent of the total population in October 2025.

Looking at trends over time, the number of mobile connections in Turkmenistan increased by 128 thousand (+2.5 percent) between the end of 2024 and the end of 2025.

Meanwhile, GSMA Intelligence’s data suggests that 84.6 percent of mobile connections in Turkmenistan can now be considered “broadband”, which means that they connect via 3G, 4G, or 5G mobile networks.

However, devices that connect to “broadband” mobile networks do not necessarily use cellular mobile data — for example, some subscription plans may only include access to voice and SMS services — so this broadband figure should not be considered a proxy for mobile internet use.

Internet use in Turkmenistan in 2026

At the time of report production, Kepios’s analysis of the latest available data indicated that there were 3.53 million internet users in Turkmenistan in October 2025.

This means that Turkmenistan’s internet penetration rate stood at 46.1 percent of the total population at the end of the year.

For reference, our internet user figures are informed by data from numerous reputable sources, including:

• The ITU (the International Telecommunication Union), which is the United Nations’ specialised agency for digital technologies that “facilitates international connectivity in communication networks”.

• GSMA Intelligence, which is the market intelligence arm of the GSMA, a global organisation that ”unifies the mobile ecosystem to discover, develop, and deliver innovation”.

• Eurostat, which is the statistical office of the European Union.

• National telecommunications authorities, government regulators, and national statistics offices.

• Planning tools provided by various large internet companies, including Google and Meta.